Communication Technician for DK

Requirements

• Preferably a Bachelor's Degree in Communication.
• Proven experience in communications.
• Interpersonal skills. Excellent internal and external communication skills.
• Initiative and problem-solving ability.
• Languages: Spanish and English are essential. Catalan is preferred.

• We value knowledge in digital marketing and market analysis.
• We value previous experience in editorial communications or the cultural sector.
• We value creativity and staying up to date with trends.

As a Communications Technician, you will design and implement communication strategies and campaigns for books published at DK, in both online and offline environments, achieving maximum levels of awareness with a focus on sales conversion. You can be located in Madrid or Barcelona.

Job description

• Strategy. Design the online and offline communication strategy for books published under the DK imprint, taking into account business objectives and the audiences to be reached.
• Campaigns. Design and execute book launch campaigns and the necessary communication materials:
  • Preparation and dissemination of the message so that potential readers of a book become aware of its existence and are interested in reading it. Detect what makes each book unique, give it its own identity, and communicate it effectively.
  • Media and influencers. Maintain close contact with media, tastemakers, opinion leaders, and influencers to generate suitable content for their channels and influence their posts.
  • Generate press kits, press releases, or texts suitable for each type of media or tastemaker.
  • Events and presentations, including the creative assets and materials to promote them.
  • Manage social media. Generate all types of online and audiovisual content for our social media or those of the authors with the aim of continuing to build a community of readers and proposing the reading of our books. Collaboration with Latin American subsidiaries to share this content.
  • Identify partners and collaborators aligned with the targets appropriate for each book and propose joint actions, including licensees.
  • Perform budgetary control of campaigns, optimizing each action.
  • Authors. Work directly with them to maximize their presence in the media and on social networks (both theirs and ours).
  • Innovation and trends. Seek new opportunities and ways to make our content known in both online and offline environments.
  • Analysis. Monitor campaign coverage and measure its impact on book sales.
  • Attend and participate in global meetings and collaborate with DK's international offices to coordinate joint campaigns.