Area Manager Cantabria (Temporary)

You are a person with a commercial mindset, business acumen, and the ability to manage an area autonomously, in a structured way, and with a strong client focus.

You enjoy direct contact with hospitality professionals, understand the importance of building trusting relationships, and know how to turn each client's needs into commercial opportunities.

In addition:

• 💬 You have strong communication, influence, and negotiation skills.
• 🍽️ You know or are interested in how the Horeca channel works.
• 🔎 You know how to analyze the market, identify opportunities, and turn them into concrete actions.
• 🤝 You enjoy building trusting relationships with clients and distributors.
• 📊 You know how to combine day-to-day commercial execution with analysis and planning.
• 📍 You are comfortable working in the field and managing a commercial route.
• ⚡ You are an organized, resourceful, and results-driven person.
• 🚗 You are available to travel within the assigned area.
• Previous experience in commercial positions, preferably in Horeca, beverages, distribution, or field sales.
• Knowledge of the hospitality channel or an interest in building your career in it.
• Ability to manage an area autonomously, combining planning and execution.
• Market orientation and availability to spend a significant part of the activity in the field.
• Communication, influence, and negotiation skills.
• Ability to build trusting relationships with clients and distributors.
• Organizational skills to manage routes, visits, priorities, and commercial follow-up.
• Analytical skills to turn results and market information into concrete actions.
• Ability to quickly integrate into the operations of a temporary position.
• Proficiency with digital tools. Experience with Salesforce will be valued.
• A valid driver's license and availability to travel throughout the western and southern area of Cantabria. 🚗

In this role, you will be able to develop key commercial skills and have a direct impact on the market:

• Autonomy to organize your activity, manage priorities, and make decisions in your area.
• Direct contact with clients, distributors, and professionals in the Horeca channel.
• Hands-on experience in negotiation, client acquisition, and business development.
• In-depth knowledge of the hospitality market in Cantabria.
• Direct involvement in the activation and growth of well-known brands.
• Close collaboration with Distribution, Trade Marketing, and Sales teams.
• Development of commercial, analytical, and territory management skills.
• The opportunity to take on an active area and make an impact from day one. 📈

We are looking for an Area Manager for the Horeca channel to temporarily join our commercial team and take on the management of the business in the western and southern area of Cantabria.

This is a temporary position to cover a leave, with a very active presence in the market and direct contact with clients in the hospitality, distribution, and other channel establishments.

You will be responsible for ensuring the continuity and development of the business in your area, strengthening the presence of our brands in bars, restaurants, cafés, hotels, and leisure establishments, as well as identifying new commercial opportunities.

You will work in coordination with the Distribution, Sales, and Trade Marketing teams, combining commercial planning and results analysis with a constant presence in the market.

This role goes beyond making commercial visits. It involves gaining in-depth knowledge of the Horeca channel in your area, supporting distribution, prioritizing opportunities, acquiring new clients, negotiating agreements, and adapting your activity to achieve sales and growth targets.

Given the nature of the role, we are looking for a profile with autonomy, a commercial mindset, and the ability to quickly integrate into the operations and make an impact from day one.

As an Area Manager, you will be responsible for the management, development, and monitoring of the business in the Horeca channel in the western and southern area of Cantabria.

Your goal will be to ensure excellent commercial execution, strengthen the presence of our brands, and develop productive, long-lasting relationships with clients and distributors.

Your main responsibilities will be:

• 🗺️ Business management in the area: strategically plan and organize your activity, setting priorities and actions to achieve sales and growth targets.

• 🍽️ Horeca channel development: manage and develop existing clients, identify new opportunities, and acquire establishments with growth potential for our brands.

• 🚗 Field commercial execution: make structured visits to bars, restaurants, cafés, hotels, and other establishments, with a strong focus on field activity and route management.

• 🤝 Client negotiation: present commercial proposals, negotiate agreements, promotions, and activations, and build long-term trusting relationships.

• 🥤 Development of our brands: ensure the presence, availability, and visibility of our portfolio, as well as the proper implementation of materials and commercial actions.

• 📦 Distribution management: work closely with distributors and commercial teams to ensure service, coverage, and market development.

• 📊 Results analysis and monitoring: regularly review area performance, analyze sales and key metrics, and make adjustments when necessary.

• 💻 Commercial information management: record visits, opportunities, agreements, and results using Salesforce.

• 🙌 Cross-functional coordination: work in alignment with Distribution, Trade Marketing, Sales, and your manager to ensure effective channel management.

In short: you will be the person in charge of driving our brands and growing the business in the Horeca channel in your area. 🚀