Senior Inbound Content Specialist

We are looking for a curious, proactive, and creative person, with seniority in execution and the judgment to make decisions in demanding environments.

On a technical level 💻 it is essential that you have:

• Experience in B2B inbound content production, ideally in SaaS environments.

• Knowledge of buyer personas, conversion funnels, and SEO strategies (on-page and off-page).

• Ability to create business-oriented content, aligned with marketing and sales objectives.

• Experience with CMS (WordPress or similar).

• Advanced knowledge of HubSpot and handling of analytics tools (Google Analytics, Looker Studio, SEMrush...).

• Skill in measuring results and optimizing content based on data and key metrics (traffic, engagement, conversions, ROI).

• Ability to coordinate with cross-functional teams: design, video, web, translation, Paid Media, Product, or Customer Success.

• Excellent writing skills and tone adaptation according to channel and market (blog, email, social media, ads, etc.).

• Advanced and practical use of AI applied to Inbound Content (generation, research, content A/B testing)

• Data-driven profile, with analytical capacity and judgment to work with imperfect data.

And you will shine ✨ if you also have:

• Experience in link building strategies, guest blogging, and digital PR.

• Knowledge of marketing automation and advanced segmentation.

• Experience in dynamic environments or scale-ups.

• Fluent Spanish and English for professional environments.

At Sesame HR, we are looking to hire an Inbound Content Specialist (Senior) for the Demand Generation team, a team directly oriented towards revenue, pipeline quality, and sustainable growth.

We are a B2B HR SaaS platform that helps companies and managers optimize people management from a single place. We work across multiple markets, with high volume and a clear focus on real business impact, not just vanity metrics.

You will be part of a top-tier Demand Generation team, oriented towards revenue, with ambition, judgment, and great challenges ahead. We are building a demanding and modern acquisition model, where we value real impact, critical thinking, and the desire to do things better than yesterday.

👨💻👩💻 What will you do at Sesame HR?

📌 Business-focused content

• Develop and execute content aligned with business objectives and the buyer journey.

• Identify key topics based on industry trends, customer pain points, and market needs.

• Plan and maintain an editorial calendar with blogs, ebooks, whitepapers, success stories, social media, webinars, and newsletters.

• Ensure the correct integration of content across the different funnel stages (TOFU, MOFU, BOFU).

• Collaborate with the Organic Growth Manager to implement and optimize content in the CRM, guaranteeing effective segmentation.

• Supervise the SEO strategy alongside the specialized team to ensure alignment with acquisition objectives.

✍️ Content creation and optimization

• Create and optimize TOFU, MOFU, and BOFU content focused on SEO and conversion (blogs, landing pages, emails, webinars, video scripts, etc.).

• Adjust and publish content in WordPress or other CMS platforms.

• Define copy for Paid campaigns (banners, ads, Google Ads) in coordination with the Paid Media team.

• Coordinate briefs and visual/audiovisual production with design, video, and external agencies.

• Supervise the correct distribution of content across organic and paid channels:

• Blog & Web: articles optimized for organic traffic and conversion.

• Social Media: messages consistent with strategy and brand positioning.

• Email Marketing & CRM: integration into workflows, lead nurturing, and newsletters.

• Paid Media: persuasive copy consistent with the inbound strategy.

📊 Analysis and continuous improvement

• Measure content performance with tools such as HubSpot, Google Analytics, Looker Studio, or SEMrush.

• Analyze key metrics to optimize content and improve traffic, engagement, and conversion results.

• Propose data-driven optimizations to improve content effectiveness across different channels.

🤝 Cross-functional collaboration

You will work in a coordinated manner with multiple teams to ensure that content is perfectly aligned with global marketing and business objectives:

• Organic Marketing Manager: automation and content workflows.

• SEO Team: on-page and off-page optimization, link building, and keyword strategy.

• Paid Media: definition of content for ads and video scripts.

• Social Media: alignment of messages and brand tone.

• Sales & Customer Success: adaptation of content to customer needs.

• Product Marketing: development of educational and technical content about the platform.

• Translation: localization and adaptation of content to new markets and languages.

Hello! 👋

Before getting into detail, we have prepared a presentation video so you can get to know who we are and how we work better.

🤓 What do we expect from you?