B2B Digital Marketing Specialist

Requirements

• Minimum of 3+ years of experience managing digital projects focused on the development and management of complex B2B marketing strategies and campaigns, preferably in an agency environment or managing multiple B2B clients/brands
• Studies related to Digital Marketing, Master's degree and certifications in tools are valued
• Demonstrable ability to understand various B2B business models, industries (especially technology/SaaS), and complex sales cycles.
• Experience in advanced B2B SEO/SEM, B2B content marketing (strategy, creation, and distribution of formats), B2B lead generation and nurturing, and B2B-focused social media advertising (especially LinkedIn Ads)
• Proficiency in CRM (e.g., HubSpot, Salesforce), Marketing Automation (e.g., Pardot, Marketo, HubSpot), and advanced web/B2B analytics platforms (e.g., Google Analytics, Google Data Studio).

What do we offer?

• Opportunities for professional growth and development.
• Being part of a young and dynamic company.
• A broad and diverse startup ecosystem that provides much more than a work experience.
• Salary commensurate with the candidate's value

In addition to all this, Performanze offers other advantages, such as, for example:

• Flexible schedule (and intensive every Friday of the year).
• Hybrid work model.
• Personalized training plan.
• Exclusive annual events with everyone who is part of the Subdiagonal group.

Performanze is a digital solution to validate, scale, and optimize online businesses. We help Companies, Startups, and Scaleups increase their performance, boost their profitability, and achieve their objectives. Performanze is part of Subdiagonal, a global group of companies at the forefront of innovation, technology, and entrepreneurship, integrating an ecosystem of companies specialized in transforming complex challenges into disruptive solutions through the use of advanced methodologies, emerging technologies, and scalable business strategies.

What are we looking for? We are looking for a Digital Marketing Specialist with extensive experience in B2B project management, results-oriented, to lead impactful B2B projects from their conception to their successful completion, driving client growth.

What will you do?

• Simultaneously manage different projects within your B2B client portfolio, devising, developing, and executing effective and measurable marketing campaigns tailored to their needs
• Conceptualization, development, execution, and monitoring of a general digital marketing strategy
• Conceptualize, implement, and manage sophisticated B2B lead generation and nurturing programs, using marketing automation platforms and CRM integrations to guide prospects through complex B2B sales funnels
• Meet the communication and business objectives established with the client. Ensuring satisfaction and service quality with excellent communication
• Measurement and reporting of KPIs to the client
• Develop and execute comprehensive marketing plans
• Drive revenue growth and meet business objectives
• Collaboration, organization, and delegation of tasks to the Production Team
• Autonomous management of large account projects
• Develop an Intelligent control Dashboard for projects
• Weekly KPI analysis meetings with stakeholders
• Corrective or optimization action plans
• Solve problems and make fast, effective decisions to guarantee project continuity and success