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Performance Marketing Specialist

On-site in Barcelona·Full-time·Added 1 month ago (last checked 26 Oct)

Grupo Planeta

94 open roles

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Our summary

Work mode: On-site, Barcelona
Contract: Permanent, full-time hours
Experience: 3+ years
Benefits: Private health insurance, flexible pay plan, meal vouchers

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Skills

Nice to have

This job advert was originally written in Spanish.

Pay & benefits

What you'll get

Stable contract: Permanent and full-time.
You will be able to develop professionally thanks to our training plans and internal talent development.
Exclusive discounts and promotions for our employees (masters and postgraduates, publishing imprints, collectibles, Casa del Libro...).
An attractive social benefits package through the flexible remuneration plan that includes: transport card, restaurant card, nursery voucher, medical insurance, etc.

The role

At Planeta de Libros from Grupo Planeta we are looking to bring in a performance marketing specialist to join our team.

If you have experience in digital campaign activation, are organized, creative, and motivated by working on advertising campaigns that make a difference, we want you on our team!

What you'll do

Strategic media planning: Analyze briefs and define the best actions, channels, and formats for each campaign. Make result estimates based on the established objectives.
Digital campaign management: Create, implement, and optimize campaigns on platforms such as Social Ads and Google Ads to ensure their success.
Analysis and reporting: Prepare trend reports, track and close campaigns, and generate recommendations to optimize results in future strategies.

Requirements

What would we like to see on your CV?

3 to 4 years of experience in digital campaign management or at media agencies.
Degree in Marketing and/or Digital Advertising (a master's in Digital Marketing is valued).
Strong knowledge of Google Analytics for measurement and analysis.
Proven experience in acquisition and branding campaigns.
Staying up to date with the latest technologies, platforms, and best practices in online marketing.
Knowledge of Power BI or Looker Studio is a plus.

You would be a good fit if you consider yourself a person with...

Interest in culture and literature, along with a strong passion for the digital world.
Profile: proactive, curious, and eager to grow professionally.
Ability to work in a team, solve problems, and contribute innovative ideas.
Enjoyment of creativity and continuous optimization of processes and results.

If you are eager to join a passionate team and ready to take the next step in your career as a Performance Marketing Specialist, send us your application and let's start this adventure together!

Grupo Planeta offers equal opportunities. We are committed to treating all applications equally based on their skills, achievements, and experience, regardless of race, nationality, sex, age, disability, sexual orientation, gender identity, or any other classification protected by law.

About Grupo Planeta

Grupo Planeta is a major Spanish media and publishing conglomerate headquartered in Barcelona. It operates across publishing, education, audiovisual production, and communication, and is one of the largest Spanish-language publishing groups in the world. The group includes well-known imprints such as Editorial Planeta, Espasa, and Ariel, and also owns a network of higher education institutions, including UNIE Universidad, EAE Business School, and the International University of Valencia (VIU). With a workforce of several thousand employees, Grupo Planeta is a significant player in the Spanish-speaking media and education landscape.

In Spain, Grupo Planeta has a strong presence in Barcelona and Madrid, with additional operations in Valencia and other cities. Its education division is a major employer of academic staff, offering roles for university lecturers, program directors, and administrative and commercial positions across its various schools and universities. For international professionals, the group offers opportunities in teaching, academic management, and corporate functions, with some roles requiring multilingual skills, particularly in French and English. The company's culture is rooted in Spanish business traditions, and it provides a stable, established work environment within the media and education sectors.

Industry: Media & Publishing
Founded: 1949
Employees: 5,000–10,000
Headquarters: Barcelona, Spain
In Spain: Barcelona, Madrid, Valencia

Good to know if you are moving

Grupo Planeta is headquartered in Barcelona, a major European hub with a large international community and excellent connectivity.
The group's education division hires university lecturers and academic staff, often requiring a PhD or equivalent, and offers opportunities for international academics to teach in Spanish or English.
Some commercial and administrative roles require multilingual skills, particularly French and English, which can be an advantage for international candidates.
The company operates several universities and business schools, including EAE Business School and UNIE, which have a diverse student body and international programs.
Spain's job market for academic roles often values Spanish language proficiency, but some positions, especially in business schools, may be open to English-speaking professionals.

In their own words

About the company & team

We are Spain's leading editorial and communications group, family-owned, that leads a broad offering serving culture, education, information and audiovisual entertainment, with a presence in more than 20 countries, connecting with 25 million people every day. All Grupo Planeta professionals and companies share principles based on people, ethics, quality and excellence at work.

We invite you to get to know us!

All open roles at Grupo Planeta