Paid Media Specialist – Demand Generation (Senior)

We are looking for a curious, proactive, and creative person, with seniority in execution and the judgment to make decisions in demanding environments. We expect you to:

• Enjoy continuous learning and testing hypotheses to scale what works.

• Be proactive, with autonomy in execution and a focus on impact.

• Have a creative mindset applied to demand generation (messages, audiences, angles, formats).

• Feel comfortable working in a context where some processes are under construction, with clear directions.

• Provide operational feedback to improve the way of working as the system evolves.

• Rely on tools and automations (including AI) to be more efficient in your day-to-day.

• Be able to work both in a team and solo, communicating effectively.

• Have excellent organization and time management skills.

• Education in Digital Marketing / Paid Media.

• +4 years of experience managing Paid Media campaigns, with demonstrated autonomy in strategy decisions and budget allocation.

• Proficiency in platforms such as Google Ads, Meta Ads, Tiktok Ads, Linkedin Ads.

• Advanced proficiency in tools such as Google Ads Editor and Google Sheets.

• Experience managing budgets ranging from tens to hundreds of thousands of € per month.

• Experience in full-funnel campaigns, with a special focus on demand and lead generation.

• Good understanding of key metrics and concepts: CPL, ROAS, attribution, incrementality, lead quality.

• Data-driven profile, with analytical capacity and the judgment to work with imperfect data.

• Advanced and practical use of AI applied to Paid Media (research, generation and testing of creatives/copy, data analysis and reporting). Ability to adapt quickly to AI-based internal tools and systems, even if you are not responsible for building them.

• Fluent Spanish and English for professional environments.

• Experience in B2B SaaS.

• Experience working with CRMs integrated with Paid platforms (at Sesame we use HubSpot).

• Knowledge of advertising tracking (pixels, events, offline conversions, CAPI...), even if you haven't implemented them from start to finish.

• Having worked in-house and in an agency.

• Fit with the startup mentality, showing dynamism, flexibility, creativity, and energy, feeling comfortable in fast-growth environments.

• Ability to work on-site in Valencia.

At Sesame HR we are looking to hire a Paid Media Specialist (Senior) for the Demand Generation team, a team directly oriented towards revenue, pipeline quality, and sustainable growth.

We are a B2B SaaS HR platform that helps companies and managers optimize people management from a single place. We work across multiple markets, with high volume and a clear focus on real business impact, not just vanity metrics.

You will be part of a top-tier Demand Generation team, oriented towards revenue, with ambition, judgment, and great challenges ahead. We are building a demanding and modern acquisition model, where we value real impact, critical thinking, and the desire to do things better than yesterday.

You will be part of the Demand Generation team, working closely with Organic, Sales, RevOps, Product Marketing... In your day-to-day:

• You will create, execute, and optimize full-funnel and multichannel campaigns oriented towards demand generation.

• You will perform daily performance monitoring and campaign reporting.

• You will manage and optimize the advertising budget with a focus on pipeline impact.

• You will conduct market research and audience analysis.

• You will collaborate with design, content, and web teams to develop effective advertising assets (landings, creatives, copy...).

• You will perform A/B tests and analysis of results.

• You will provide operational feedback to improve processes and standards of the team.

• You will scale what works and help to document it simply.

• Stay updated on digital advertising trends and best practices applicable to the business.

• You will maintain fluid communication with Sales to align quality and results.

• You will work with constantly evolving internal data and reporting tools and systems, where your operational input will be key to defining how they are built.

• Relevant paid media budget distributed across multiple markets and platforms.

• Proprietary reporting, analysis, and optimization systems under development, with AI integrated into the core of operations.

• A team of +10 people across SEO, content, Paid, and analytics, with a high level of specialization and cross-functional collaboration.

• A company that has closed Series A, Series B, and a €50M GTM funding round with BBVA Spark: strongly backed and in full acceleration phase.

• Few Paid Media projects in Europe combine this level of scale, ambition, and real proximity to the business.

• If you want what you do to truly make a difference in the business, this is the place.

Do you accept the challenge? 💪