Marketing Technology Lead

Degree in Computer Engineering, Telecommunications, Marketing, Business Administration, Data Analytics, Mathematics, Statistics, or related degrees.

We value complementary training in Digital Marketing, CRM, Marketing Automation, Digital Analytics, Data Management, Digital Transformation, or Project Management.

• B2 required.
• C1 desirable.

At Universidad Europea de Madrid, we are looking for a Marketing Technology Lead whose mission will be to design, integrate, and optimize the Marketing and Acquisition technological ecosystem, ensuring the connection between CRM, web, automation, analytics, and corporate systems, with the objective of improving conversion funnel efficiency, data quality, and the future student's experience.

• Design and evolve the technological architecture of Marketing and Acquisition, ensuring integration between CRM, web, automation platforms, academic systems, analytics tools, and digital channels.
• Act as a technical-functional interlocutor between the Marketing, Acquisition, Technology, Data areas, and external providers, ensuring a correct translation of business needs into technological solutions.
• Analyze, map, and optimize digital processes linked to the student acquisition funnel, from lead generation to conversion and enrollment.
• Lead or coordinate integrations between platforms via APIs, webhooks, or other information exchange mechanisms, guaranteeing data quality, traceability, and consistency.
• Configure, optimize, and evolve CRM and Marketing Automation tools, ensuring correct segmentation, communication automation, lead nurturing, and journey personalization.
• Design and maintain digital measurement models, ensuring the correct configuration of tools such as Google Analytics 4, Google Tag Manager, and campaign tracking systems.
• Define and implement tagging architectures, conversion measurement, and attribution models that allow for evaluating the impact of digital campaigns and optimizing acquisition investment.
• Collaborate with web development, UX, content, and performance marketing teams to identify opportunities for conversion improvement, personalization, and digital experience.
• Drive conversion optimization projects, A/B testing, form improvement, landing pages, digital journeys, and online acquisition processes.
• Guarantee compliance with privacy, data protection, and GDPR criteria in the use of tools, integrations, databases, and marketing activations.
• Prepare reports, dashboards, and actionable insights that allow Marketing and Acquisition teams to make data-driven decisions.
• Manage technological providers, coordinate deliverables, perform project monitoring, and ensure compliance with objectives, deadlines, and quality standards.
• Participate in continuous improvement and digital transformation projects linked to marketing, acquisition, automation, analytics, and the future student's experience.

• Experience in MarTech ecosystems, CRM, Marketing Automation, digital analytics, and conversion optimization.
• Knowledge of CRM and Marketing Automation tools such as Salesforce, Microsoft Dynamics, HubSpot, Salesforce Marketing Cloud, ActiveCampaign, Mautic, or equivalents.
• Advanced knowledge of Google Analytics 4 and Google Tag Manager.
• Experience in defining measurement models, campaign tracking, digital conversions, and attribution models.
• Knowledge of system integration via APIs, webhooks, and connectors between platforms.
• Knowledge of databases, SQL, and data models oriented toward customers, leads, or students.
• Knowledge of web architectures, CMS, and general functioning of digital platforms.
• Knowledge of Customer Data Platforms, Data Management Platforms, or digital identity unification solutions is valuable.
• Experience in lead management processes, lead nurturing, scoring, segmentation, and communication personalization.
• Knowledge of reporting and data visualization tools such as Power BI, Looker Studio, Tableau, or equivalents.
• Knowledge of agile project management methodologies, especially Scrum or Kanban.
• Knowledge of GDPR, digital privacy, consent, cookies, and personal data processing in digital environments.
• Ability to coordinate technological providers and multidisciplinary teams.

Minimum of 5 years of experience in positions linked to Marketing Technology, CRM, Marketing Automation, Digital Analytics, Data Marketing, Performance Technology, or similar functions.

Previous experience in the following will be valued:

• High-intensity commercial or acquisition environments.
• Education sector, services, retail, banking, insurance, telecommunications, or companies with complex digital funnels.
• Multi-center, multinational, or matrix-structured organizations.
• Digital transformation projects, CRM implementation, marketing automation, or digital ecosystem redesign.
• Coordination between Marketing, Technology, Data, Business areas, and external providers.

• Analytical thinking - Level 5
  Ability to interpret complex data, identify patterns, and convert information into actionable decisions for the business.
• Business orientation - Level 5
  Ability to connect technology, marketing, acquisition, and results, understanding the impact of digital solutions on the university's conversion and growth.
• Technological vision - Level 5
  Solid understanding of platforms, integrations, data, automation, analytics, and digital architecture.
• Communication and influence - Level 4
  Ability to translate technical concepts to business profiles and explain business needs to technical teams.
• Cross-functional collaboration - Level 5
  Skill to work effectively with Marketing, Acquisition, Technology, Data, Operations, providers, and other internal teams.
• Project management - Level 4
  Ability to plan, coordinate, and monitor technological initiatives with multiple stakeholders.
• Problem solving - Level 5
  Ability to identify root causes, unblock incidents, and propose sustainable and scalable solutions.
• Orientation toward continuous improvement - Level 4
  Mindset of permanent optimization of processes, tools, journeys, and results.
• Adaptability - Level 4
  Ability to work in changing environments, with dynamic priorities and a high level of interaction between areas.
• Rigor and attention to detail - Level 5
  Especially relevant in data management, measurement, tagging, integrations, privacy, and reporting.