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Salesforce Marketing Cloud Regional Lead

On-site in Sant Cugat del Vallès·Full-time·Added 4 months ago

This job was published 4 months ago

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Overview

Job details

Full-time hours
Per the ad.

Requirements

Have the right to work in Spain
HP doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Work on-site in Sant Cugat del Vallès
No relocation package mentioned.
Have 10+ years of experience
Mid-level role.

Requirements

What we're looking for

Education & Experience Recommended

• 10+ years of experience managing and developing direct marketing technologies and systems.
• 5+ years of hands-on SFMC experience with expert knowledge in Marketing Cloud implementations, development, management, and governance.
• Proven experience as a solution architect, designing and optimizing campaign and/or customer management systems.
• Demonstrated success in collaborating with multi-stakeholder teams, including IT, infrastructure, security, other platforms, and business operations.
• Familiarity with system integrations such as CRM, content management, eCommerce, and web analytics.
• Strong knowledge of data architecture and schema, including relational data models, SQL syntax, and documentation of data models and data flows.
• Customer journey expertise developed through the creation and execution of automated marketing campaigns.
• Extensive experience in email marketing automation using Salesforce Marketing Cloud.
• Hands-on experience with Interactive Studio, Journey Builder, Automation Studio, Email Studio (including triggered emails), Cloud Pages, Contact Builder, Audience Builder, and Content Builder.
• Marketing Cloud certifications are an advantage.
• Proven success in leading platform development, integrating customer data, introducing new features and functionalities, and establishing governance across teams to ensure robust and reliable operations.

Nice to have

About You
• You are a passionate advocate for customer marketing, CRM best practices, and performance, confidently placing customer journeys at the forefront.
• You have a strong vision for customer journeys and are enthusiastic about leveraging technology to enable and scale exceptional customer experiences.
• A strategic thinker with a hands-on approach, you are obsessed with delivering execution excellence.
• You take accountability and are driven by the opportunity to deliver results.
• Comfortable navigating complexity, you synthesize information with ease and communicate clearly.
• You thrive in a dynamic international environment and value building relationships with diverse stakeholders, partners, and multidisciplinary teams.

The role

Salesforce Marketing Cloud Regional Lead

The Salesforce Marketing Cloud (SFMC) Regional Lead is responsible for driving the strategy, execution, and optimization of marketing automation and CRM campaigns across a designated region. This role involves leading the end-to-end delivery of campaigns, managing data-driven marketing initiatives, and ensuring platform excellence. The Regional Lead collaborates with cross-functional teams, including marketing, CRM, and data analytics, to deliver highly personalized and impactful customer experiences

With an objective of growing HP's engaged customer base, you will work closely with stakeholders within the Customer Relationship Management team (platform, analytics, CRM leads) as well as local business partners, to develop an ecosystem of automated touchpoints for HP's customers.

You will join the Global Customer Management team responsible for customer strategy, base value, monetization, and brand consideration. As part of Digital Direct organization, you will support strategic direct to customers transformation.

What you'll do

Responsibilities
• Accountable for SFMC advanced and effective use for CRM and direct-to-customer experience management.
• Lead SFMC strategy, development of new capabilities, new channels, feature enhancements, systematizations, design, campaign operations, governance, and execution of best practices across all core marketing channels.
• Lead automations and be accountable for the portfolio of automated integrations, journeys, campaigns, and experiences supported by SFMC.
• Lead platform configurations, processes, resources, and governance for the development and implementation of customer programs and experience automations.
• Oversee the use of Interactive Studio, Journey Builder, Automation Studio, Email Studio, Triggered Emails, Cloud Pages, Contact Builder, Audience Builder, Content Builder, and their interacting systems.
• Consult business stakeholders on ways to enable business outcomes through SFMC.
• Secure extensive and effective customer data integration in SFMC by partnering with CRM data architecture, analytics, and business stakeholders.
• Ensure platform compliance in partnership with privacy, architecture, and operations teams while staying up-to-date with data protection laws and industry best practices.
• Support and upskill the wider digital direct teams with automation and journey strategy development.

How you'll work

Full time

No shift premium (Mexico)

About HP

HP (Hewlett-Packard) is a global technology company that designs and manufactures a wide range of hardware, software, and services, from personal computers and printers to 3D printing and hybrid work solutions. With a workforce of roughly 58,000 employees worldwide, HP operates across more than 170 countries and is a household name in the technology sector, particularly known for its personal computing and printing innovations.

In Spain, HP has a significant presence with offices in Barcelona and Madrid, employing thousands of professionals across engineering, sales, marketing, and operations. The company is a major employer of international talent in Spain, offering a multicultural work environment and English-speaking roles, making it a relevant destination for professionals looking to relocate. HP's Spanish operations are deeply integrated into its EMEA structure, providing opportunities in areas like additive manufacturing, cybersecurity, and data analytics.

Industry: Technology
Founded: 1939
Employees: 50,000–60,000
Headquarters: Palo Alto, USA
In Spain: Barcelona, Madrid
Website: hp.com

Good to know if you are moving

HP offers a global, English-first work environment in its Spanish offices, making it accessible for non-Spanish speakers.
The company has a strong internal mobility program, allowing employees to transfer between countries and roles.
HP's Spanish offices are located in Barcelona and Madrid, two of the most international and well-connected cities in Spain.
The company is a major player in additive manufacturing and cybersecurity, areas where Spain is building a local tech hub.
HP provides competitive benefits and a structured career path for engineering and business roles.

In their own words

Additional information

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP'sEEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"

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