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SEO & GEO Lead (International Hub)

Hybrid in Madrid·Added 2 days ago (last checked 22 Oct)

Our summary

Work mode
Hybrid, Madrid
English
Required
Experience
3+ years

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

We are looking for a person to take leadership of our international SEO and GEO proposal, bring it to market, and direct the projects we develop with global clients.

A profile with strategic vision and depth in Search, but also with a client-facing presence: capable of detecting opportunities, building proposals, negotiating, presenting in English, and mobilizing international teams.

  • Solid experience leading SEO strategies and projects in complex and international environments.
  • Advanced knowledge of technical SEO, content, and analytics.
  • Practical knowledge of GEO, LLMs, generative engines, and new AI-driven search experiences.
  • Experience applying AI to analysis, research, automation, and process improvement.
  • Consultative and commercial profile, with the ability to generate trust and convert business challenges into concrete proposals.
  • Experience in pre-sales, negotiation, and leadership of multi-market projects.
  • High level of English: you will use it regularly in meetings, presentations, and negotiations with international clients and teams.
  • Ability to lead through influence, make decisions, and mobilize multidisciplinary teams.

The role

The Cocktail is a multinational technology consultancy whose mission is to accelerate the sustainable growth of our clients. We mobilize large organizations to improve the relationship between brands and people through design, data, and technology. We understand what our clients need and orchestrate capabilities to achieve those goals at breakneck speed.

Our culture is based on diversity, creativity, and a mix of specialists (strategy, design, technology, data, research...). Our careers are characterized by exponential professional growth and by participation in projects with real impact for major clients.

Being part of The Cocktail implies surrounding yourself with an inspiring team from whom to learn and who will help you grow. We work under the maxim that it is better to ask for forgiveness than permission; therefore, we expect from you a disruptive and challenger vision, non-conformity, and a passion for excellence and challenges.

If you want to move in a challenging environment, create innovative projects, and make things happen, The Cocktail is for you.

Search is changing. And we want to lead that change.

At The Cocktail, we combine creativity, design, technology, data, and artificial intelligence to transform the relationship between brands and people.

Today, being visible no longer just means appearing on Google. It also means that a brand is understood, cited, and recommended by AI systems such as ChatGPT, Gemini, or Perplexity. That is why we are building an international proposal that connects SEO, GEO, content, technology, and business.

Because you will have the opportunity to build strategic capability in the midst of transformation, work with major brands, and lead projects that will define how a brand is discovered and chosen in the era of artificial intelligence.

If you are interested in connecting strategy, Search, AI, business, and international leadership, we want to meet you.

What you'll do

Turning SEO and GEO into a differentiating, scalable, and business-connected proposal, capable of competing in a scenario where traditional search engines and generative engines coexist.

You will work hand-in-hand with the company's current GEO proposal manager: you will combine knowledge, market vision, and client experience to consolidate the offering and accelerate its international growth.

What you will lead

  • The international proposal: evolution of the offering, methodology, services, use cases, and market positioning.
  • Client relationship: discovery, meetings, workshops, and presentations in English before senior stakeholders.
  • Negotiation: definition of scope, priorities, deliverables, timelines, teams, and project conditions.
  • Global projects: strategic direction and coordination of teams and markets, from the proposal to delivery.
  • AI innovation: incorporation of tools, agents, and automations to better analyze, work faster, and elevate the quality of our solutions.
  • AI positioning: strategies so that brands gain presence, authority, mentions, and citations in search engines and generative engines.

How you'll work

We believe that the best work is done when we are together, fostering creativity, collaboration, and connection. That is why we have adopted a hybrid approach, with teams in the office an average of four days a week. If you need adaptations or flexibility, please discuss this with the hiring team during the interview process.

About VML The Cocktail

Industry
Marketing & Advertising
Website
vml.com

In their own words

Additional information

WPP is the trusted partner for the growth of leading brands worldwide. We combine media intelligence and cutting-edge data solutions, top-tier creativity, state-of-the-art production, transformative business solutions, and leading strategic advisory into a single company, driven by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, seize opportunities, and achieve transformative growth. For more information, visit WPP.com.

WPP (The Cocktail/VML) is an equal opportunity employer and considers candidates for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels part of the company and has the same opportunities to progress in their careers.

By clicking "Submit application", all the information you add below will be sent to The Cocktail/VML. Before doing so, we recommend that you read our Recruiting Privacy Policy. California residents should read our Recruiting Privacy Notice in California. It explains what we do with your personal data when you apply for a position at our company and how you can update the information you have provided to us or delete it.

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