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Marketing Team Lead

Remote, Home Based - Americas; Home based - EMEA·Added 2 months ago (last checked 1 Oct)

Canonical

233 open roles

Overview

Work mode
Remote (Home Based - Americas; Home based - EMEA)
English
Required
Education
University degree

Visa options

  • The ad doesn’t mention sponsorship

    Not a refusal, but not a yes. Worth asking in your first message.

  • May fit the digital nomad visa

    A remote job for a company outside Spain: you apply yourself, no sponsor needed. It asks for about €2,849 a month in remote income.

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Skills

Nice to have

Requirements

What we're looking for

  • Strong written and verbal communication in English
  • Exceptional academic track record from high school and university
  • Proven experience in B2B marketing, ideally in software, SaaS, or open source
  • Strong track record shaping go-to-market strategy, messaging, and campaigns that move the pipeline
  • Fast adaptation to change and new technology adoption in marketing
  • A leader, growing and elevating others across the organization
  • A solid eye for ROI and effective budget management
  • Ability to influence and align stakeholders across the organization
  • Excellent communication and storytelling skills for technical solutions
  • Skilled at managing complex projects and leading cross-functional teams
  • Comfortable using data to evaluate campaigns and refine strategy
  • Proactive, outcome-driven, and confident, operating independently at a global scale

Nice to have

  • Background in sales-led or ecosystem growth
  • Familiarity with ABM (Account-Based Marketing) approaches
  • Experience leading go-to-market efforts across a large product portfolio
  • Experience managing budgets, agencies, or external vendors
  • Understanding of open source communities and business models
  • Experience mentoring or leading junior marketers

Pay & benefits

What you'll get

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.
In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

🏠Fully remote working environment - we've been working remotely since 2004!

📚Personal learning and development budget of 2,000 USD per annum

💰Annual compensation review

🏆Recognition rewards

🏝 Annual holiday leave

👶Parental Leave

🧑💼Employee Assistance Programme

🧳Opportunity to travel to new locations to meet colleagues at 'sprints'

The role

What you'll do

You will take ownership of one of our core marketing tracks and lead both strategy and execution. You'll ensure campaigns land, launches succeed, and adoption grows, while contributing to the broader go-to-market engine.

You will:

  • Lead GTM strategy and campaign execution in your functional area
  • Align with product, sales, content, and partner teams to deliver integrated plans
  • Shape messaging, positioning, and assets that resonate with customers
  • Design and run experiments to test your hypothesis
  • Drive major launches, marketing initiatives, and growth programs
  • Run reviews and retrospectives to improve performance and impact
  • Mentor colleagues, strengthen the function, and set high standards for delivery

How you'll work

Location: This is a globally remote role; you can be based in EMEA, APAC, or the Americas, depending on the team's location.

Hiring process

6 steps5 interviewsa task to doabout 3 months in all
  1. Application

  2. Written interview

    In your own time

    A written submission tailored to the role presenting your academic and professional accomplishments; you choose format and length, and two domain experts grade it.

  3. Psychometric assessment (GIA)

    Online test · 30–45 min

    A cognitive-ability test measuring aptitude, problem solving and speed of learning, required for all applicants.

  4. Technical assessment

    Not every role

    A domain-specific assessment for some roles, graded by domain experts and discussed in later interviews.

  5. Early stage interviews

    With future colleagues and stakeholders · 3 sessions

    Three interviews with future colleagues and stakeholders focused on technical and domain skills.

  6. Talent interview

    With Talent Science team

    Interview with the Talent Science team including a 10-minute Personality Profile Analysis; compensation is first discussed here.

  7. Late stage interviews

    With potential manager, Hiring Lead and senior stakeholders

    Meet your potential manager, the Hiring Lead and senior stakeholders; management and leadership candidates also meet the CEO.

  8. Offer and onboarding · With a Hiring Lead

  • After application review you get a personal dashboard showing your assessment and interview plan.
  • The written interview is submitted anonymously to reduce bias early on.
  • You may apply to a single job once, or to four different jobs, in any 180-day period.

About Canonical

Canonical is the publisher of Ubuntu, the world's most widely used open-source operating system for cloud, IoT, and enterprise environments. Founded in 2004, the company is a global leader in open-source software, providing secure, supported Ubuntu solutions to enterprises, developers, and device manufacturers. With a distributed workforce spanning over 80 countries, Canonical drives innovation in areas like AI, edge computing, and cloud-native technologies, making it a key player in the open-source ecosystem.

Canonical has a strong presence in Spain, with a significant number of open roles across engineering, product, marketing, and sales. The company is known for its fully remote-first culture, allowing employees to work from anywhere, including Spain. For international professionals, Canonical offers a unique opportunity to contribute to world-class open-source projects, collaborate with a global team, and enjoy flexible work arrangements. The company values autonomy, excellence, and a passion for open-source, making it an attractive employer for those seeking a dynamic, remote-friendly environment.

Industry
Cloud/Ubuntu
Founded
2004
Employees
1,000–5,000
Headquarters
London, UK

Good to know if you are moving

  • Canonical is a remote-first company, allowing employees to work from anywhere, including Spain, with no requirement to relocate to a central office.
  • The company offers a diverse, international work environment with colleagues from over 80 countries, providing a global perspective.
  • Canonical is a major contributor to open-source projects, offering opportunities to work on widely-used technologies like Ubuntu, Kubernetes, and OpenStack.
  • Employees often receive a competitive salary and benefits, including home office setup allowances and professional development opportunities.
  • The company values autonomy and self-motivation, making it ideal for professionals who thrive in a flexible, results-driven culture.

In their own words

About the company & team

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder led, profitable and growing.

Marketers at Canonical are brand stewards and demand creators. They transform complex open-source technology into messages, stories, and strategies that shape the market understanding of our vision. Some focus on differentiated product and portfolio positioning; others specialize in account-based engagement, partner and alliance messaging, or product-led growth. Whatever their specialization, each marketer works as part of a cross-functional unit, contributing campaigns and insights that help the company learn and grow faster.

We have a bias for action, focus efforts on the most impactful activities, and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works.

Marketers at Canonical don't just promote open source; they amplify it, ensuring our innovations reach the right people, at the right time, with clarity and purpose from developers to decision makers.

As an experienced marketer at Canonical, you'll lead cross-disciplinary teams of product, partner, or sales professionals in your specific area, from establishing priorities and strategies with senior stakeholders to delivering on integrated campaigns. We are looking for both generalists who want to take ownership of a product portfolio or channel, and for specialists who can help the whole team excel in their domain of expertise.

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.

Additional information

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

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