Digital Product Owner – Sfera Moda

Previous experience as a Product Owner, Product Manager, or equivalent position in digital product.

Experience managing B2C eCommerce products with relevant volume.

Good knowledge of conversion funnels and digital analytics.

Ability to work with tools such as GA4, Firebase, Contentsquare, Amplitude, Adobe Analytics, or equivalents.

Experience working with Product Design and technology teams using agile methodologies.

Ability to convert business or customer problems into measurable product hypotheses.

Judgment for prioritizing. We are not simply looking to manage a list of requests.

Communication and coordination skills with business and technology stakeholders.

Highly valued
Experience in fashion eCommerce.

Knowledge of digital merchandising, catalog, promotions, stock, pricing, and campaigns.

Experience in PLP/PDP optimization, search, and recommendations.

Experimentation and A/B testing.

Experience in iOS/Android Apps in addition to web.

Knowledge of omnichannel dynamics: availability, store, pickup, return, and the relationship between physical and digital channels.

Practical use of generative AI to accelerate discovery, analysis, prototyping, and product operation.

Main duties and requirements.

Plan and execute the digital initiatives that drive user engagement, conversion, and loyalty. Define and execute the digital product strategy in line with general objectives. Prioritize the Product backlog (medium / long term) based on the company strategy. Which important features / projects we are going to work on. Define the measurement strategy and the most important KPIs for the product, setting objectives for the medium / long term. Identify functional dependencies between products and align the prioritization of developments with the rest of the POs.

Collaborate with multidisciplinary teams to develop and launch innovative digital products. Develop and maintain detailed product roadmaps and a prioritization framework, ensuring alignment with business objectives and stakeholder expectations. Understand and communicate where the product is today and where we want to position it in the long term (product vision). Define solutions for new initiatives and necessary changes in the product. Identify and document the necessary elements (Initiatives, epics, User Stories) from a functional point of view, ensuring, with the help of the PPO, that the User Stories include sufficient information so that the team can estimate, and are available on time.

Create, prioritize, and maintain the product backlog to maximize value delivery. Prioritize the Product backlog (medium / long term) based on the company strategy. Which important features / projects we are going to work on.

Conduct market research and analyze customer data to identify opportunities for product improvement and growth. Supervise the product lifecycle, from ideation and planning to development, launch, and post-launch optimization.