Digital Marketing Manager | Textile Sector (Retail)

• Previous experience in similar responsibility positions within digital marketing, preferably in fashion, retail, or consumer goods, with international projection.
• Good proficiency in digital management and analytics tools.
• Experience leading teams and collaborating with external providers.
• High level of English.
• Analytical, problem-solving profile with leadership capacity.
• Degree in Marketing, Business Administration, Communications, or similar.

At Fritz&Muller , we are collaborating with a leading company in the textile sector, with a consolidated presence in the retail channel, in the search for a Digital Marketing Manager.

The selected person will be responsible for defining and developing the brand's digital marketing strategy, driving its visibility, the growth of the online channel, and the customer experience, always aligned with the brand identity.

• Define and execute the company's digital marketing strategy.
• Plan and supervise campaigns across various digital channels (positioning, online advertising, social media).
• Drive the online sales channel and digital advertising investment, in coordination with the commercial area.
• Supervise the brand's digital presence and its associated channels.
• Analyze results and propose continuous improvement actions.
• Nurture the digital relationship with customers and the brand community.
• Coordinate with internal teams and external collaborators.
• Provide transversal supervision to the creative team.