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Marketing Specialist

On-site in L'Hospitalet de Llobregat·Full-time·Added 4 days ago (last checked 12 Oct)

Grupo Planeta

146 open roles

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Overview

Work mode: On-site, L'Hospitalet de Llobregat
Contract: Permanent contract, full-time hours
Experience: 3+ years
Benefits: Private health insurance, flexible pay plan, meal vouchers

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Skills

This job advert was originally written in Spanish.

Pay & benefits

What you'll get

Stable contract: Permanent and full-time.
You will be able to develop professionally thanks to our training plans and internal talent development.
Exclusive discounts and promotions for our employees (masters and postgraduates, publishing imprints, collectibles, Casa del Libro...).
An attractive social benefits package through the flexible remuneration plan that includes: transport card, restaurant card, nursery voucher, medical insurance, etc.

The role

At Grupo Planeta we are looking for a Marketing Specialist to join the team of Barcelona Culinary Hub by Martín Berasategui, part of our division Planeta Formación y Universidades.

What would your main duties be?

The mission is to lead the tracking, analysis, and optimization of business growth from an integrated marketing perspective, connecting commercial objectives, investment, acquisition, and results.

The person will be responsible for providing an integrated view of marketing performance by market, program type, and channel (both online and offline), identifying growth opportunities, and converting them into concrete action plans with the rest of the team.

What you'll do

Participate in the definition of sales and acquisition objectives with the Marketing Director and the Commercial Director.
Translating those objectives into investment needs, expected volume and performance by channel (digital, fairs, JPAs, referrals, events...), market, and program.
Continuously monitor goal achievement and propose adjustments.
Lead the control and monitoring of the global marketing budget.
Analyze the efficiency of the investment and its distribution among markets, programs, and all channels analyzed.
Identify deviations, risks, and opportunities for budget reallocation.
Monitoring and tracking the performance of all lead generation and enrollment channels. This includes both the digital strategy and the key "offline" channels and actions for the sector (participation in fairs, organizing information sessions and open days, visits to schools and institutes, and boosting the referral plan).
Ensure a global and unified reading of performance to understand the real impact of each action in the acquisition funnel, beyond isolated data.

Requirements

What would we like to see on your CV?

At least 3 years of experience in performance marketing, growth, marketing analytics, or similar roles.
Real experience in tracking marketing investment, acquisition, and performance by channel.
Ability to connect marketing data with business and sales objectives.
Solid knowledge of digital metrics, acquisition funnels, and performance logic.
Experience preparing executive reporting and presentations for management.
Proficiency in Excel / Google Sheets and visualization or reporting tools (Power BI, Looker Studio, Tableau, or similar).
Valuable:
Experience in environments with multiple markets, multiple product lines, or multiple programs.
Experience in education, training, services, or businesses with intensive digital acquisition.
Ability to work with cross-functional teams and different stakeholders.
Knowledge of attribution, measurement, and integrated channel reading.
Catalan and English.

You would be a good fit if you consider yourself a person with...

Very focused on the day-to-day business.
Focused on tracking, analytical criteria, and the ability to translate data into actions.
Ability to combine analysis, structure, and execution effectively.
Continuous improvement mindset and strong results orientation.
Structured, decisive, proactive profile, and impact-oriented.

Hiring process

What do we offer?

If you think this is your opportunity, don't hesitate to sign up!

We are waiting for you!

About Grupo Planeta

Grupo Planeta is a major Spanish media and publishing conglomerate headquartered in Barcelona. It operates across publishing, education, audiovisual production, and communication, and is one of the largest Spanish-language publishing groups in the world. The group includes well-known imprints such as Editorial Planeta, Espasa, and Ariel, and also owns a network of higher education institutions, including UNIE Universidad, EAE Business School, and the International University of Valencia (VIU). With a workforce of several thousand employees, Grupo Planeta is a significant player in the Spanish-speaking media and education landscape.

In Spain, Grupo Planeta has a strong presence in Barcelona and Madrid, with additional operations in Valencia and other cities. Its education division is a major employer of academic staff, offering roles for university lecturers, program directors, and administrative and commercial positions across its various schools and universities. For international professionals, the group offers opportunities in teaching, academic management, and corporate functions, with some roles requiring multilingual skills, particularly in French and English. The company's culture is rooted in Spanish business traditions, and it provides a stable, established work environment within the media and education sectors.

Industry: Media & Publishing
Founded: 1949
Employees: 5,000–10,000
Headquarters: Barcelona, Spain
In Spain: Barcelona, Madrid, Valencia
Website: planeta.es

Good to know if you are moving

Grupo Planeta is headquartered in Barcelona, a major European hub with a large international community and excellent connectivity.
The group's education division hires university lecturers and academic staff, often requiring a PhD or equivalent, and offers opportunities for international academics to teach in Spanish or English.
Some commercial and administrative roles require multilingual skills, particularly French and English, which can be an advantage for international candidates.
The company operates several universities and business schools, including EAE Business School and UNIE, which have a diverse student body and international programs.
Spain's job market for academic roles often values Spanish language proficiency, but some positions, especially in business schools, may be open to English-speaking professionals.

In their own words

About the company & team

We are Spain's leading editorial and communications group, family-owned, that leads a broad offering serving culture, education, information and audiovisual entertainment, with a presence in more than 20 countries, connecting with 25 million people every day. All Grupo Planeta professionals and companies share principles based on people, ethics, quality and excellence at work.

We invite you to get to know us!

Additional information

Grupo Planeta offers equal opportunities. We are committed to treating all applications equally based on their skills, achievements, and experience, regardless of race, nationality, sex, age, disability, sexual orientation, gender identity, or any other classification protected by law.

All open roles at Grupo Planeta