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This job advert was originally written in Spanish.
The person must have experience in Marketing, Communication and PR, and a deep knowledge of the latest trends in entertainment, culture, gastronomy, wellness, etc., at both a local and international level.
"The world is yours with Meliá"
Discover an endless path at Meliá, where opportunities for growth and development are infinite. Immerse yourself in a journey that will take you to work in various countries and become part of our extensive global family.
Development of the MARKETING PLAN for the hotels in accordance with the brand vision and in collaboration with the Marketing Partner, focusing on positioning the hotels in local and international markets.
Additionally, this position is responsible for the implementation of the hotel's cultural and gastronomic activity calendar, which constitutes the content platform to execute the communication, sales, and public relations strategy within the luxury strategy.
Control and execution of the marketing budget, reporting progress to the marketing partner and working closely with the Sales Director and the General Manager throughout the year.
The candidate will conceptualize exceptional events, activations, and experiences to capture the interest of the target audience and position both the hotels and the brands, with a strong focus on communication, social media, and PR.
Activations will be managed alongside local, national, and international partners and in collaboration with the marketing partner, always aligned with the Sales and Operations strategy.
· Creation and maintenance of the hotels' Press Kit, ensuring they are always updated with news from melia.com.
· Management of all press, influencer, and creative profile requests.
· Daily communication with PR and social media agencies to disseminate hotel activations.
· Creation of RFPs for the hotels' social media agencies.
· Participation in monthly meetings together with the Marketing Partner and the brand teams to ensure compliance with guidelines.
· Review of weekly calendars to guarantee that content meets image standards and tone of voice. Supervision of agency content and proposal of new ideas based on trends.
· Selection and approval of influencer stays together with the Social Media and PR team.
· Identification/creation of "social touchpoints" (e.g., Instagrammable spots) in the hotel to encourage guests to interact with the brand and use hashtags.
· Point of contact for hotel partnerships, ensuring compliance with the marketing plan.
· Creation of the F&B marketing plan (when the outlet is strategic).
· Creation of the F&B identity.
· Generation of communication synergies with the F&B operator and the brand.
· Identification of collaboration opportunities (live music, DJs, etc.) and coordination of events together with the F&B Director / Guest Experience.
· Attention to key clients, VIPs, press, and influencers.
· Organization, coordination, and selection of material for photo and video sessions (editorial and product).
· On-site attendance at shootings.
· Guaranteeing the correct use of content across all channels.
· Supervision of styling, props, and hotel needs, in coordination with the marketing partner and aligned with brand standards.
Ensure that all hotel content is updated on MELIA.COM and other key channels (through the marketing partner).
· Creation and updating of presentations for employees, aligning the entire team with the marketing strategy.
· Creation of presentations for partners.
· Development of promotional materials (promotions, fact sheets, presentations, trade fairs, etc.).
· Mandatory collaboration with suppliers approved by the brand team.
Location: Fuerteventura
Meliá Hotels International is a Spanish hotel company and one of the world's largest resort hotel chains. Founded in Palma de Mallorca in 1956, the company operates over 350 hotels across more than 40 countries, spanning brands such as Gran Meliá, Meliá, ME by Meliá, Innside by Meliá, and Paradisus. The company is a global leader in the hospitality industry, with a strong focus on leisure and business travel, and is known for its Mediterranean heritage and premium service standards.
Meliá has a very significant presence in Spain, its home market, with a wide network of hotels across the Balearic Islands, the Canary Islands, and the mainland. The company is a major employer in Spain, offering a wide range of roles in hotel operations, food and beverage, and management. For international professionals, Meliá offers opportunities to work in a dynamic, multicultural environment within a leading global hospitality brand, with roles often requiring Spanish language skills and a passion for customer service.
At Meliá Hotels International we are committed to equal opportunities between women and men in the workplace, with the support of management and the principles contained in our Human Resources policies. We also care about spreading a corporate culture committed to effective equality throughout the entire workforce, and raising awareness of the need to act jointly and globally.
We promote our commitment to equality and diversity, avoiding any type of discrimination, especially that related to disability, race, religion, gender, or age. We believe that diversity and inclusion among our employees is fundamental to our success as a global company.
Furthermore, we are committed to the sustainable growth of our sector through a great, socially responsible human team. In this regard, our motto is "Towards a sustainable future, from a responsible present" Thanks to all our collaborators we make this possible.
To protect you and prevent fraud in the selection processes, we invite you to consult our recommendations on the "Protect your candidacy" page.
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