Audiovisual & Content Manager

• On-site in Valladolid (minimum 4 days per week on-site)
• Salary of 30,000 to 35,000 euros

To guarantee that the company has, at all times, an updated, homogeneous, and high-quality audiovisual heritage—medical equipment, centers, technology, services, and institutional activity—and to convert it into multi-channel content that strengthens the brand in alignment with the Group's communication strategy.

• Keep the photographic archive of centers, professionals, medical staff, facilities, technology, equipment, and activities updated.
• Plan and execute periodic photo shoots (new hires, openings, renovations, technology acquisition).
• Define and apply the visual style guide (framing, lighting, retouching, formats) to ensure consistency between centers.
• Manage the digital repository (DAM): cataloging, metadata, versions, image rights, and consents.

Content for Group screens (digital signage)

• Plan the schedule of videos and images for the centers' screens.
• Define and be responsible for the content rotation criteria (copy rotation) in the content manager: frequency, duration, priorities, segmentation by center and by specialty, campaign vs. institutional content, local versus national, etc.
• Produce specific pieces (informative, service-oriented, health campaigns, unit promotion).
• Coordinate local programming and content updates with the centers.

Content for social media

• Create audiovisual content (photo, short video, reels, motion graphics) for the Group's channels and those of its centers, in coordination with the digital communication team.
• Adapt formats to each platform and to content consumption trends.
• Cover healthcare, institutional, and CSR activity with original, high-quality material.

Recording of events, workshops, and congresses

• Plan and execute the audiovisual coverage of corporate events, scientific workshops, congresses, inaugurations, and institutional acts.
• Produce summaries, capsules, and testimonials derived from each event.
• Coordinate technical needs (sound, lighting, streaming) with organizers/suppliers.

Analysis of audiovisual communication trends

• Monitor trends, formats, and emerging tools (including generative AI solutions applied to image and video) and evaluate their application in the healthcare sector.
• Prepare periodic reports for the Marketing Directorate with recommendations on formats, channels, and style.
• Analyze the performance of audiovisual content and propose improvements.

Supplier management

• Select, manage, negotiate, and coordinate production companies, photographers, editors, and motion graphics agencies.
• Prepare briefings, negotiate budgets, and control deadlines and delivery quality.
• Manage the annual budget for the audiovisual area and report on its execution.

Compliance and brand

• Ensure compliance with data protection regulations and image rights (patients, professionals, minors).
• Ensure the application of corporate identity in all pieces.
• Apply responsible communication criteria in health (do not mislead, respect for the patient, consistency with clinical information).
• Internal: Marketing Directorate, Digital Marketing Team, Center Directorates, Medical Directorate and service heads, Data Protection.
• External: production companies, photographers, agencies, digital signage providers, congress organizers.

Key Performance Indicators (KPI)

• Percentage of centers and professionals with updated photographic material
• Compliance with the content production calendar for screens and social media.
• Coverage of planned events and turnaround time for subsequent pieces.
• Performance of audiovisual content on social media (reach, engagement, views).
• Budget execution and center satisfaction with the area's service.

Technical knowledge

• Proficiency in photography and video (capture, lighting, sound).
• Editing and post-production: Adobe Premiere, After Effects, Photoshop, Lightroom, or equivalents.
• Experience in content managers, digital signage platforms, and digital asset management (DAM) systems.
• Creation and management of content for social media.
• Preparation of scripts and outlines
• Knowledge of generative AI tools applied to image and video.
• Knowledge of data protection and image rights applied to the healthcare field.

Skills

• Aesthetic sensitivity and brand judgment.
• Organization and multi-center planning capacity.
• Autonomy and results orientation.
• Communication and ability to work with clinical and management profiles.
• Empathy and teamwork.
• Availability to travel