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Account Executive - Social

Hybrid in Madrid·Added yesterday (last checked 4 Nov)

VML

15 open roles

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Our summary

Work mode: Hybrid, Madrid
Spanish: Native level
English: Required
Experience: 3+ years

Visa options

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

🚀 3-5 years of experience leading Social strategies at an agency, consultancy, or environments where you have worked with different challenges and brands. We will especially value experience developing innovative and disruptive strategies that go beyond the conventional.
📲 A genuine interest in digital culture, platform evolution, and content creators, always staying up to date with trends and new ways of communicating.
🧠 Ability to structure clear strategic narratives, prioritize ideas, and present proposals effectively.
🎨 Creative sensibility and visual judgment.
📈 Knowledge of paid media and digital ecosystems.
🤝 Client orientation: experience managing accounts, working directly with clients, and leading meetings, presentations, and strategic alignment processes. Ability to build relationships of trust, manage expectations, and defend recommendations with sound judgment.
🌍 Languages: Spanish 🇪🇸 and English 🇬🇧 (advanced/professional level, essential).

Pay & benefits

What you'll get

🧐 Flexible schedule.
💻 Hybrid or on-site model.
🎓 Personalized career plan and ongoing training.
🙌 We have no dress code. Come to work however you like.
🛍️ Exclusive discounts and time for your growth.
💳 Access to Cobee.
🤱🏼 Maternity support initiatives and equality and diversity policies.

The role

We are not looking for someone to tell us what is trending. We are looking for someone who knows what to do with it.

At VML we are looking for an Account Executive - Social to work on a baby care sector project, with a desire to build strategies that connect brands, culture, and people.

Someone who understands the codes of TikTok, Instagram, YouTube, and the creator ecosystem, but who is capable of looking beyond the platform: detecting behaviors, identifying insights, and converting them into relevant territories, narratives, and brand opportunities.

Ultimately, we are looking for someone very social-first, with strategic thinking, creative sensitivity and cultural curiosity, and the ability to manage the client relationship, understand their needs, and accompany them through the project's challenges.

What you'll do

🧠 Turning insights into strategy. You will analyze behaviors, conversations, trends, and cultural signals to detect opportunities and transform them into clear and actionable strategies.

📱 Designing social-first strategies. You will define the role that social media should play for each brand: territories, audiences, channels, content, creators, communities, and activation opportunities.

💡 Transforming strategy into ideas. You will work alongside creative and content teams to turn insights into concepts and proposals capable of generating conversation and relevance.

📖 Building narratives that convince. You will shape clear strategic proposals with storytelling, capable of defending an idea both before a creative team and in front of a client.

🤝 Managing the client relationship. You will be the point of contact for the client in the day-to-day of the project, understanding their needs, accompanying their challenges, and presenting and defending strategic proposals. You will know how to translate their business objectives into opportunities for the brand, manage expectations, and ensure that the strategy responds both to their needs and to the opportunities offered by the social environment.

🤳 Understanding internet culture from the inside. TikTok, Instagram, YouTube, creators, emerging formats, algorithms, communities, memes... We don't expect you to guess the next trend, but we do expect you to have the curiosity to understand what is happening, why it is happening, and what opportunity it represents for a brand.

🤝 Working cross-functionally. You will collaborate with Strategy, Creativity, Content, and Accounts to ensure that ideas reach execution without losing strength along the way.

📊 Learning from results. You will use metrics and learnings to understand what works, what doesn't, and how to evolve the strategy.

Hiring process

If you have made it this far, it seems we have done something right. 😉

Apply and the People team will review your profile. And if you have a portfolio, case studies, social profiles, or projects that help us understand how you think, we would love to see them.

If we see a match, we will talk to get to know each other, tell you more about VML, the project and, above all, understand how you see the social world.

A tip for the process: we are not looking for textbook answers. We want to understand how you think.

Are you in? 🚀

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About VML

VML is a global marketing and communications agency that creates connected brands to drive growth, combining creativity, data and technology for its clients. The company operates at scale with 26,000 people across more than 150 offices in over 50 markets worldwide, and is a WPP company.

Its core expertise spans Brand Experience, Customer Experience and Commerce, delivered across strategy, creative, technology, data and commerce. Guided by a 'human first' philosophy, VML works to build brand experiences, digital customer experiences and commerce solutions that deliver measurable business results for global brands.

Industry: Marketing
Employees: 26,000

In their own words

About the company & team

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Additional information

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

All open roles at VML