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Social Insights Analyst Internship

Hybrid in Madrid·Added 1 month ago (last checked 4 Nov)

VML

15 open roles

Our summary

Work mode
Hybrid, Madrid
English
Required
Education
University degree

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

  • Knowledge of the social environment and a desire to develop yourself in this field.
  • Medium-high knowledge of Excel.
  • A C1 level of English and the ability to develop yourself in international environments is essential.

Nice to have

  • Ideally, you can sign an internship agreement with a training center.

The role

We are looking for a student or recent graduate in fields related to marketing or advertising who wants to delve into the analytical side that supports the projects of said content.

Data are not just numbers, but conversations waiting to be interpreted, and your mission will be to read the pulse of social networks, detect trends, analyze behaviors, and convert all of that into real insights that drive our strategic decisions and the creativity applied to the brands we work with.

If you are passionate about discovering what moves digital communities and how that can inspire great ideas, keep reading.

What you'll do

  • Performance Analysis

Analyze the performance of campaigns and content on networks such as Meta, TikTok, X, LinkedIn, or YouTube, evaluating key metrics such as reach, engagement, or conversion to measure their impact and detect opportunities for improvement in segmentation, creatives, and budget.

  • Benchmarking & Social Listening

Understand what is happening on social networks using tools such as Brandwatch or Talkwalker to follow the conversation about our brands and competitors, identify cultural trends, memes, and changes in consumer behavior to guide communication and reputation strategy.

  • Reporting & Strategic Collaboration

Transform data into decisions, creating reports and visual dashboards for the strategy, creativity, and client teams, translating metrics into insights and actionable recommendations alongside the Social Media, Paid, and Creativity teams.

How you'll work

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About VML

VML is a global marketing and communications agency that creates connected brands to drive growth, combining creativity, data and technology for its clients. The company operates at scale with 26,000 people across more than 150 offices in over 50 markets worldwide, and is a WPP company.

Its core expertise spans Brand Experience, Customer Experience and Commerce, delivered across strategy, creative, technology, data and commerce. Guided by a 'human first' philosophy, VML works to build brand experiences, digital customer experiences and commerce solutions that deliver measurable business results for global brands.

Industry
Marketing
Employees
26,000

In their own words

About the company & team

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Additional information

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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