GTM Design Manager

• Design overarching go-to-market strategies for the SoHo and SME customer segments, informed by customer behaviours, pain points, market dynamics and sales insights.
• Coordinate the execution of go-to-market strategies across key Vodafone operating companies, ensuring plans are delivered on schedule.
• Develop and deliver sales launch campaigns with local operating companies to support customer acquisition and growth ambitions.
• Create demand-generation frameworks, content guidelines and repeatable "Campaign in a Box" materials for activation through Vodafone's digital channels.
• Monitor commercial performance and recommend targeted acceleration plans to improve results against agreed objectives.
• Translate commercial data into actionable insights that improve the effectiveness and return on investment of go-to-market activity.
• Partner with Product, Marketing, Brand, Portfolio, Planning and segment teams to support short-term execution and long-term growth ambitions.
• Work with strategic partners to define and deliver joint go-to-market growth plans.
• Encourage an inclusive, collaborative and high-performing approach across the SoHo and SME go-to-market design function.
• Measure success through revenue and total contract value, customer acquisition, and operating-company engagement and activation.

We are seeking an experienced go-to-market professional to design and deliver strategies for our Global Vodafone Business Portofolio (our ever-evolving portfolio currently has solutions across - Fixed Connectivity, Mobility, Security, SaaS, Unified Comms, SDWAN & Cloud and is constantly expanding).

Based in Spain, you will collaborate with Product, Portfolio Marketing, Sales Enablement, Commercial, Strategic Partners and local Operating Companies to develop scalable go-to-market approaches, deliver product launches and accelerate commercial performance. You will use customer insight, market dynamics and existing sales approaches to create effective campaigns and support revenue growth across multiple markets.

• You bring at least five years of relevant experience within the digital, telecommunications, managed services, IT or Software as a Service sector.
• You have a balanced background across product or portfolio management, commercial management and marketing.
• You understand how to develop go-to-market strategies and translate them into coordinated execution plans.
• You can build productive relationships with strategic partners and internal stakeholders.
• You communicate clearly and effectively, both verbally and in writing.
• You are comfortable working collaboratively in a complex, matrix-based organisation.
• You use initiative, welcome innovation and remain focused on achieving measurable commercial outcomes.

• Advanced go-to-market strategy design for SoHo and SME customer segments.
• Cross-market launch planning and campaign activation.
• Demand-generation framework and content-guideline development.
• Commercial performance analysis and return-on-investment optimisation.
• Joint go-to-market planning with strategic technology partners.
• Stakeholder engagement across Product, Marketing, Portfolio, Brand and local operating companies.
• Development of repeatable campaign models for digital channels

At Vodafone, we're working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.
We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.
With us, you can truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

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