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B2C Convergent Offer Strategy and Design

Hybrid in Madrid·Added today (last checked 3 Nov)

Telefónica

182 open roles

Our summary

Work mode
Hybrid, Madrid
Contract
Permanent
Experience
3+ years
Education
University degree
Benefits
Private health insurance, life insurance

Visa options

  • The ad doesn’t mention sponsorship

    Not a refusal, but not a yes. Worth asking in your first message.

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

DO YOU IDENTIFY WITH THIS? IT IS TIME TO TAKE THE LEAP!VALUED TRAINING:

University degree. Preferably, Business Administration and Management, Marketing, or Telecommunications Engineering. Postgraduate studies or a master's degree, MBA, or master's in Marketing will be valued. Training in strategic design, service design, or applied social sciences will also be valued, if solid commercial and economic experience exists.

VALUED KNOWLEDGE AND SKILLS

B2C portfolio strategy and value proposition. Market, competition, trends, and customer behavior.

Segmentation, customer insights, and needs. Pricing, business case, and main economic levers: ARPU, margin, churn, and acquisition.

Telco and digital ecosystem: fiber, mobile, TV/OTT, and digital services. Data analysis and management of business and customer KPIs.

Customer experience and commercial language and communication.

AI applied to offer design: research, analysis, ideation, scenarios, prototyping, and storytelling.

DESIRED EXPERIENCE

Solid experience in B2C portfolio strategy and design and value proposition, leading end-to-end and multidisciplinary initiatives in competitive environments, with a demonstrated ability to build proposals from scratch and use AI as a lever for analysis, innovation, and design.

Pay & benefits

What you'll get

If you join Telefónica, you join one of the TOP TEN technology companies to work for in Spain and a team that keeps reinventing itself every day to be a leader in its sector.

Además, somos uno de los mejores empleadores:

Immersing yourself in innovative and challenging projects.

Boosting your professional development through continuous training tailored to your needs and motivations.

We are committed to the balance between professional and personal life. At Telefónica Spain, we promote flexibility, positioning ourselves as a benchmark in new ways of working, schedules, working hours, and work-life balance measures: you will be able to enjoy a hybrid work model.

Te ofrecemos un contrato Indefinido y una retribución muy atractiva.

Life insurance, pension plan, and private medical insurance.

Inviting you to participate in our volunteering program.

The role

Do you want to join a leading technology company? We know you are looking for a change... And that is why, at Telefónica Spain, we offer you the opportunity to join our team.

.

Personas con muchas ganas de darlo todo y marcar la diferencia. Apasionadas de la innovación y las tecnologías punteras.

Con esta oportunidad podrás adentrarte en el apasionante universo tecnológico y ser parte del cambio: un mundo más conectado, más humano, y lleno de historias que transforman vidas.

WE WANT PEOPLE LIKE YOU...Who are attracted by the challenge of transforming market signals, behavior and customer needs, technological evolution, the company's differential capabilities, and business objectives into B2C portfolios and value propositions that are simple, relevant, differentiating, and profitable.

What you'll do

Analyze the market, the customer, and trends, building an integrated vision of market, competition, customer portfolio, behavior, trends, and technological evolution to detect opportunities and anticipate changes.

Design the strategy and portfolio architecture, transforming insights and opportunities into offer scenarios and defining segments, value proposition, portfolio structure, service levels, bundles, pricing, and differentiation levers.

Build the end-to-end proposal in customer language, developing it from a blank sheet to a complete, simple, and differential concept, and translating capabilities and technology into benefits, messages, and experiences relevant to the customer.

Ensure viability and lead cross-functional construction, validating the economic, commercial, technological, operational, and regulatory fit of the proposals, and aligning the different areas until an offer is ready for commercialization.

Drive innovation and continuous evolution with AI, using it in an advanced way to accelerate research, detect signals, generate and contrast scenarios, prototype proposals, and improve decisions, and subsequently measuring results to continuously evolve the portfolio.

How you'll work

WORK LOCATION: MADRID

WHAT ARE WE LOOKING FOR?

Hiring process

Application deadline open until November 16, 2026, inclusive.Remember to attach your updated CV in PDF format.

About Telefónica

Telefónica is one of the world's largest telecommunications companies, providing fixed and mobile connectivity, digital services, and technology solutions to consumers and businesses across Europe and Latin America. With over 100,000 employees and a strong presence in Spain, the UK, Germany, and Brazil, the company operates through brands such as Movistar, O2, and Vivo, and has expanded into areas like cybersecurity, cloud, IoT, and AI through its innovation units.

In Spain, Telefónica is headquartered in Madrid and is a major employer of tech talent, with a strong focus on cybersecurity, data, and AI. The company actively hires international professionals, offering roles in English and fostering a diverse, innovative culture. Its Spanish operations are central to its global strategy, making it a relevant option for internationals seeking to work in a large, established tech and telecom player in Spain.

Industry
Telecom
Founded
1924
Employees
100,000+
Headquarters
Madrid, Spain
In Spain
Madrid, Barcelona

Good to know if you are moving

  • Telefónica's Spanish offices are largely based in Madrid and Barcelona, with a significant tech hub in the Distrito Telefónica complex in Madrid.
  • The company frequently hires international tech talent and many roles are offered in English, making it accessible for non-Spanish speakers.
  • Telefónica has a strong commitment to innovation, with dedicated units like gAIt and Wayra focusing on AI and startups.
  • The company offers a comprehensive relocation package and support for international hires, including visa assistance.
  • With a global presence and a large Spanish operation, Telefónica provides opportunities for internal mobility across countries and roles.

In their own words

About the company & team

Telefónica España

Telefónica defines a high-impact culture and a common leadership model that allows us to turn strategy into action, based on three key attitudes:

Dar lo mejor de nosotros

Cuestionar nuestros límites

Grow together

And in six capabilities that make a difference in day-to-day life:

Foco en el cliente

Excelencia en la ejecución

Innovación digital

Claridad y valentía

Impulso de la responsabilidad

Desarrollo de las personas

At Telefónica, we firmly believe that promoting diversity and inclusion is a great opportunity to connect talent and grow as a company and as a society. There is a place at Telefónica for all types of talent; above all, we seek diversity of talent. What is yours?

Y es que, en Telefónica España, creemos firmemente que son las personas como tú las que dan sentido a la tecnología y no al revés. Queremos hacer nuestro mundo más humano, conectando la vida de las personas. Y por ello, aspiramos a digitalizar a toda la sociedad, sin dejar a nadie atrás.

Additional information

You must be familiar with our company's Responsible Business Principles. We seek trustworthy professionals with integrity who are committed to ethical and transparent management, promoting fairer and more sustainable social and environmental development.

All open roles at Telefónica
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