Marketing Communications Specialist

• Knowledge of Excel, Power Point (advanced level), Word.
• Relevant experience (min. 3 years) in Communication, Marketing, or channel management, preferably in dynamic and business-oriented environments.
• Clear orientation to results, with the capacity to transform initiatives into real sales impact
• Analytical and strategic profile, capable of combining a global vision with attention to detail
• High capacity for organization, prioritization, and execution, managing multiple initiatives in parallel and meeting demanding deadlines
• Excellent capacity for collaboration and influence, working transversally with different teams to achieve common objectives

Responsible for adapting and implementing commercial communication for products and offers across all sales channels (online, telesales, and retail), coordinating internal teams, agencies, and points of sale to guarantee excellent execution.

We are looking for a profile to lead Go To Market and product communication, ensuring high-impact launches and impeccable execution across all channels, especially at the point of sale, acting as a key link between teams to guarantee coherence, coordination, and results.

The main functions of the position will be:

Responsibilities, competencies and KPIs:
Go To Market and product communication
o Define and execute communication and Go To Market plans for products such as TV, 2nd home, Insurance, Multisim, Iberdrola, Roaming, among others
o Prepare communication briefings for 360º campaigns (digital, retail, and point of sale)
o Validate and approve campaign materials, ensuring coherence, quality, and consistency across all channels and formats.
o Propose and develop press releases and commercial communications, aligned with the strategy.

Implementation at point of sale (retail)
o Define the communication strategy at the point of sale (Exclusive Channel, Stands, Salesco, in-person, and alternative).
o Coordinate the development and adaptation of POS materials:
o Adaptation of campaigns to different communication supports.
o Liaison with agencies and internal teams for briefing, feedback, and creative design.
o Participation in the final validation of materials.
o Lead the rollout to the channel, defining the implementation calendar and coordinating with teams and stores to guarantee execution in a timely and proper manner.

Coordination:
o Act as a single point of contact (SPOC) with internal and external teams (communication, brand, digital, UTE, etc.).
o Ensure alignment between areas and a coordinated execution of all initiatives.
o Draft and adapt legal notices on different supports, guaranteeing their correct application.