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Digital Analytics Specialist

Hybrid in Madrid·Added today (last checked 3 Nov)

Alsea Europa

19 open roles

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Our summary

Work mode: Hybrid, Madrid
Experience: 4+ years
Education: University degree
Benefits: Flexible pay plan, meal vouchers

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

⭐ WHAT ARE WE LOOKING FOR?

University degree in Statistics, Mathematics, Economics, Business Administration, Engineering, Marketing, or similar, preferably with a specialization in digital analytics.
At least 4 years of experience in data analysis, digital analytics, or business analysis. We will value experience in restaurants, retail, or e-commerce.
Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM) to analyze user behavior and measure web and app results.
Advanced level of Excel, including pivot tables, formulas, and Power Query, as well as experience in the analysis and monitoring of KPIs.
We are looking for an analytical, organized, and autonomous person, capable of interpreting data, detecting problems, and proposing business-oriented improvements.
With good communication skills, the ability to work with different teams, and to present conclusions clearly.

Nice to have

Knowledge of Power BI, Looker Studio, SQL, BigQuery, and Firebase will be valued, as well as experience in A/B testing and technical English.

Pay & benefits

What you'll get

🌟WHAT DO WE OFFER YOU?

Hybrid work modality (on-site and remote).
Good working environment and collaborative culture.
Continuous support and learning.
Employee discounts and discounts for three people of your choice (family/friends).
Meal vouchers.
Discount portal for purchases with our partners (leisure, travel, shopping...)
Flexible compensation so you can dedicate part of your salary to additional benefits.
Access to our employee wellbeing apps.

The role

🎯 ABOUT THE ROLE OF Digital Analytics Specialist

Your main mission will be to Analyze the performance of Alsea's digital channels (web, app, delivery, and reservations), identifying opportunities for improvement through data and customer reviews. Transform the results into recommendations that allow for improved conversion, recurrence, and business growth.

What you'll do

Analyze delivery results, reviewing orders, sales, average ticket, recurrence, and cancellations by brand, restaurant, and platform, to detect opportunities for improvement.
Analyze web and app performance, studying user behavior, conversions, and the points where they abandon the process, proposing improvements in the digital experience.
Analyze restaurant reservations, reviewing their evolution, the channels used, cancellations, and no-show reservations.
Analyze customer reviews and ratings across different platforms, identifying recurring problems and opportunities to improve service.
Collect and analyze data from different sources, ensuring the information is correct and using tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Prepare reports and dashboards to monitor key indicators, present conclusions, and propose actions that help improve business results.

About Alsea Europa

Alsea Europa is the European arm of Alsea, a leading restaurant operator in Latin America and Spain. With over 4,000 restaurants and stores across 11 countries, Alsea operates well-known brands such as Domino's Pizza, Starbucks, Burger King, Chili's, and P. F. Chang's. In Europe, Alsea manages 7 brand in 6 markets—including Spain, Portugal, France, the Netherlands, Belgium, and Luxembourg—with more than 1,500 restaurants. The company provides back-office support through its Madrid-based Centro de Soporte y Servicios Compartidos for account, development, and supply chain functions.

Alsea entered Europe in 2014 by acquiring Grupo Zena in Spain, and expanded in 2018 with Grupo Vips, becoming the largest organized restaurant group in Spain. In 2019 it gained exclusive rights to operate Starbucks in France, the Netherlands, Belgium, and Luxembourg. Its modern, hybrid work model at the Madrid support centre blends corporate functions with hands-on restaurant operations, making it a relevant option for international professionals interested in the dynamic restaurant and retail sector. The company emphasizes diversity, intergenerational teams, and a collaborative spirit.

Industry: Restaurants
Founded: 1990
Headquarters: Ciudad de México, México
In Spain: Madrid

Good to know if you are moving

Alsea Europa offers roles in Madrid's hybrid support center, covering functions like finance, data, HR, marketing, and IT.
International professionals may find opportunities across a diverse portfolio of global brands (Starbucks, Domino's, Burger King).
With operations in multiple European countries (Spain, France, Netherlands, Belgium, Luxembourg), roles may support cross-border activities.
Alsea is a major global player in the restaurant industry, offering scale and growth; positions include project management and data engineering.
The company emphasizes a dynamic, intergenerational culture, but specifics about visa sponsorship or relocation support are not publicly stated.

In their own words

About the company & team

🏢ABOUT ALSEA IN EUROPE

Alsea is the leading company in organized catering. In Spain, we have a multi-brand portfolio comprising Starbucks, Domino's Pizza, Foster's Hollywood, VIPS, and Ginos. Additionally, we have 4 of our own factories that guarantee optimal quality and exceptional flavor, to continue offering flavor-filled experiences.

In Spain, we combine the talent of more than 23,000 people working to deliver happiness to more than 450 million customers a year worldwide.

At Alsea, we are immersed in ensuring our company increasingly takes on a global character, so that the processes that rule and govern our company are the same in any of the countries in which we operate; therefore, it is essential that our ERPs are aligned and that we achieve increasingly global and unified workflows.

All open roles at Alsea Europa