Customer & Digital Marketing Specialist Starbucks

🏢ABOUT ALSEA IN EUROPE

Alsea is the leading company in organized catering. In Spain, we have a multi-brand portfolio comprising Starbucks, Domino's Pizza, Foster's Hollywood, VIPS, and Ginos. Additionally, we have 4 of our own factories that guarantee optimal quality and exceptional flavor, to continue offering flavor-filled experiences.

In Spain, we combine the talent of more than 23,000 people working to deliver happiness to more than 450 million customers a year worldwide.

At Alsea, we are immersed in ensuring our company increasingly has a global character, that the processes governing our company are the same in any of the countries in which we operate; therefore, it is essential that our ERPs are aligned and that we achieve increasingly global and unified workflows. For this reason, our Information Technology department is looking for three new profiles to allow us to homogenize the workflows of different strategic areas in SAP, managing various projects.

🎯 ABOUT THE ROLE OF CRM & LOYALTY TECHNICIAN STARBUCKS

Currently, we are looking for a person with experience as a CRM & Loyalty Marketing Technician at Starbucks whose main mission will be to drive the execution of the Customer & Digital strategy at Starbucks Iberia, contributing to business growth and a better customer experience through the management, activation, and optimization of digital channels, content, and platforms.

Among their main functions, the following stand out:

Providing support for the development and execution of the Loyalty, CRM, Delivery, and Customer Journey strategy for Starbucks Iberia, contributing to the growth of Starbucks Rewards, greater activation and knowledge of our customers, and the development of the Delivery business.

The position will have a solid component of management, analysis, and execution, working transversally with Marketing, Operations, Digital, agencies, and external partners.

• Support in the management and evolution of the Starbucks Rewards program.

• Definition and management of customer segmentations.

• Monitoring of the main Loyalty and CRM KPIs.

• Support in the planning and execution of the annual Loyalty calendar.

• Coordination of email, push, and other direct channel campaigns.

• Coordination and monitoring of campaigns, promotions, and initiatives aimed at members.

• Analysis of campaign results and preparation of conclusions and recommendations.

• Support in initiatives aimed at increasing member acquisition, activation, frequency, and loyalty.

• Preparation of briefs and coordination with agencies and internal teams.

• Support in the management and development of the Delivery channel.

• Monitoring of sales, orders, average ticket, product mix, and main channel KPIs.

• Performance analysis by platform, store, area, and period.

• Support in the planning and execution of the promotional calendar.

• Coordination with aggregators and Delivery technology partners.

• Monitoring and optimization of menu, assortment, pricing, promotions, and visibility.

• Identification of opportunities to increase sales and improve customer experience.

Digital Customer Journey

• Support in the management and evolution of the different digital touchpoints of the customer journey.

• Management and updating of content on web, internal digital channels, digital screens, and other customer contact points.

• Coordination of the digital content calendar, ensuring its correct implementation across different channels.

• Review of the customer experience throughout the digital journey, identifying opportunities for improvement.

• Ensuring the consistency of content, messages, and promotions across different touchpoints.

⭐ WHAT ARE WE LOOKING FOR?

• We are looking for an analytical, organized person with an orientation toward customers, operations, and business, capable of monitoring results and converting them into concrete actions.

• University degree in Marketing, Business Administration, Economics, Business, Ecommerce, or similar.

• Minimum Experience required: +3 years (at least 2 in CRM and Loyalty Management)

• Management of Excel and PowerPoint

• The use of CRM clients (Cheetah-Zeta Global, Airship, Session M, Capillary) will be valued.

• Other specific knowledge: Professional English (B2-C1)

🌟WHAT DO WE OFFER YOU?

• Hybrid work modality (on-site and remote).

• Good work environment and collaborative culture.__

• Continuous support and learning.

• Employee discounts and discounts for three people of your choice (family/friends).

• Meal vouchers.

• Discount portal for purchases with our partners (leisure, travel, shopping...)

• Flexible compensation so you can dedicate part of your salary to additional benefits.

• Access to our employee wellbeing apps.