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Influence Strategist

Hybrid in Madrid·Added 5 months ago (last checked 7 Oct)

DDB Spain

16 open roles

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Overview

Work mode: Hybrid, Madrid
Experience: 2+ years

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Skills

This job advert was originally written in Spanish.

Pay & benefits

What you'll get

Hybrid work model: days in the office combined with remote work days.
Creative and dynamic work environment where you can develop your full talent and grow personally and professionally.
Benefits program and access to ongoing training.

The role

At TBWA-DDB Madrid we are looking for an Influence Strategist. A dynamic, creative profile, deeply connected to trends and social culture, capable of transforming insights into relevant ideas for brands. Naturally collaborative, enjoys teamwork and brings a strategic vision to develop innovative, high-impact influencer marketing campaigns.

What you'll do

Manage scouting, selection, and negotiation with influencers and content creators, aligning each collaboration with the client's objectives.
Design and implement influencer marketing strategies integrated into 360º campaigns.
Manage relationships with influencers and agencies, including briefings, deliverables, and timelines.
Identify and anticipate trends on social media (TikTok, Instagram, Twitch, YouTube, etc.) and apply them strategically to campaigns.
Measure and analyze campaign performance through KPIs.
Prepare reports and present results with actionable insights.
Collaborate with creative, strategic, and data teams to ensure content is aligned with the brand identity and storytelling.

Requirements

+2 years of experience in influencer marketing (agency experience is valued).
Dynamic, creative profile oriented toward results.
Experience managing influencer campaigns and negotiating collaborations.
Deep knowledge of social platforms and performance metrics.
High sensitivity to trends, digital culture, and content.
Excellent communication, organization, and project management skills.

About DDB Spain

DDB Spain is the Spanish arm of DDB Worldwide, one of the largest and most awarded advertising and marketing communications networks in the world. Part of the Omnicom Group, DDB operates across more than 90 countries and is known for its creative campaigns, brand strategy, and digital marketing services. In Spain, the agency focuses on blending data-driven insights with creative storytelling, offering services that range from CRM and loyalty programs to social media strategy and content production for major clients in banking, entertainment, and consumer goods.

For international professionals, DDB Spain offers a dynamic and multicultural work environment, with offices in Madrid and Barcelona. The agency actively seeks talent with diverse backgrounds, as evidenced by its open roles for native German and Italian creative copywriters, and its emphasis on digital and data-driven marketing. Working at DDB Spain provides exposure to global brands and the opportunity to collaborate with a network of creative and strategic experts across the world, making it an attractive destination for those looking to build a career in advertising and marketing in Spain.

Founded: 1949
Employees: 10,000+
Headquarters: New York City, USA
In Spain: Madrid, Barcelona

Good to know if you are moving

DDB Spain has offices in Madrid and Barcelona, two of Spain's most vibrant cities for creative and marketing professionals.
The agency is part of the global DDB network, offering opportunities to work with international clients and collaborate with teams across the world.
Open roles for native German and Italian copywriters indicate a need for multilingual talent, making it a good fit for international professionals.
DDB Spain focuses on digital marketing, CRM, and data-driven strategies, providing roles that are relevant for professionals with skills in these areas.
As part of Omnicom, one of the largest advertising holding companies, DDB Spain offers stability and career development opportunities within a large global organization.