Social Media & Content Lead (Senior)

At Flabelus, we are looking to add a creative, organized, decisive, and multidisciplinary person to our team, with aesthetic sensitivity, excellent communication skills, and a passion for social media, fashion, and content creation.

We are looking for someone with a senior, 360 profile, who combines creativity, visual judgment, and a great capacity for execution, and who can contribute creative concepts. A person capable of managing different platforms, developing engaging content, and coordinating its production, while always maintaining the identity and universe of our brand.

Main responsibilities
1. Social media management

• Manage and develop Flabelus's presence on various platforms, mainly Instagram and TikTok.
• Adapt content, formats, and messages to the particularities of each platform and audience.
• Keep profiles updated and ensure constant, coherent, and polished posting.
• Identify trends, new formats, and content opportunities relevant to the brand.
• Contribute creative concepts: propose ideas, territories, and campaigns aligned with the brand universe.
• Monitor content performance and propose improvements based on results, extracting and analyzing data from social media and newsletters (reach, engagement, opens, clicks, conversion).

2. Content creation and copywriting

• Write copy for social media, campaigns, launches, and brand communications.
• Adapt the tone and language of Flabelus to different channels, formats, and audiences.
• Propose original, engaging content ideas aligned with the brand universe.
• Create content directly, including photography, video, and spontaneous formats for social media.
• Participate in the editing and adaptation of content for posts, stories, and reels.
• Develop newsletters, both in terms of copywriting and the selection and organization of visual content, and analyze their results.

3. Visual development and content production

• Prepare moodboards and visual references for photography sessions, videos, and content productions.
• Translate brand ideas and concepts into concrete and executable visual proposals.
• Prepare clear briefs for photographers, videographers, and other collaborators.
• Coordinate and direct the execution of photography and video sessions intended for social media, ensuring the necessary content is obtained.
• Supervise the selection of final images, videos, and materials.
• Guarantee the aesthetic coherence of the content with Flabelus's visual identity, working in coordination with the creative team.

4. Planning, organization, and coordination

• Create, manage, and update editorial calendars for the different platforms.
• Plan content based on campaigns, launches, openings, collaborations, and other brand initiatives.
• Organize production needs with sufficient advance notice.
• Coordinate photographers, videographers, content creators, and other external collaborators.
• Manage deliverables, materials, publication dates, and execution deadlines.
• Keep files, visual resources, and work tools organized and up to date.

Profile we are looking for

• Demonstrable experience of at least 5 years managing social media and creating content, preferably in fashion, lifestyle, or luxury brands.
• Portfolio showing your own work in creative concept and content creation.
• Excellent writing and copywriting skills. This is one of the fundamental requirements of the position.
• Very good aesthetic judgment, visual sensitivity, and the ability to create moodboards and content references.
• Deep knowledge of Instagram and TikTok, their formats, trends, and functionality.
• Ability to extract and analyze information from social media and newsletters, and turn it into decisions.
• Experience in creating newsletters and digital communications.
• Proficiency in Klaviyo for sending and analyzing newsletters, and in Canva, Microsoft Office, and Adobe Creative Suite.
• Ability to produce content autonomously and coordinate productions with external teams.
• An extremely organized, methodical person capable of managing several projects simultaneously.
• Initiative, autonomy, attention to detail, and results orientation.
• Ability to work in a team and adapt to a dynamic, fast-growing environment.
• Excellent written English level.

The following will be especially valued

• Experience with REDnote (Xiaohongshu), the Chinese social platform.
• Knowledge of photo and video editing.
• Proficiency in CapCut and other video editing tools.
• Experience with international brands and adapting content to different markets.
• Knowledge of social media scheduling, management, and analysis tools.

What are we really looking for?
A person with ideas, but also with the ability to carry them out. Someone who has a good eye for identifying which content works, knows how to produce it, can write it with personality, and has the organization necessary to publish it correctly.

We are not just looking for someone to manage social media, but for someone who knows how to turn ideas into content, and content into coherent, engaging, and relevant brand communication.