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CRM Intern

Hybrid in Barcelona·Added 19 days ago

Grupo Planeta

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Overview

Job details

Hybrid
Office and home days — the ad has the split.

Requirements

Have the right to work in Spain
Grupo Planeta doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Be near Barcelona for hybrid days
No relocation package mentioned.
University degree
“Master's student or recent graduate in Marketing, Business, Data Analytics or a related field.” — per the ad.

This job was automatically translated to English.

Requirements

What we're looking for

Master's student or recent graduate in Marketing, Business, Data Analytics or a related field.
English at B2 or C1 level. Additional European languages are a plus.
Confident with Excel and comfortable working with data.
Basic SQL and some HTML knowledge.
Methodical and detail oriented: you enjoy getting things exactly right and following processes accurately.
Genuinely curious about CRM, marketing automation and AI tools.
Clear communication skills and a collaborative attitude.
Experience with BigQuery or CRM and email marketing tools is a strong plus.

The role

At Planeta DeAgostini we are looking for a student to undertake an internship in CRM to join our Customer Value Maximization team at an exciting moment: we are moving many of our manual CRM operations towards automation, experimentation and AI.

In this role you will take ownership of core marketing operations and, at the same time, contribute to the projects that are changing how we run CRM: dynamic segments, automated audience delivery, automated reporting and AI use cases.

This is not a shadowing internship. Your work will have a direct impact on the team, freeing capacity for testing and automation, and you will see from the inside how a CRM program runs across multiple markets.

What will your day-to-day role involve?

Prepare and check audiences for product launch emails, ad hoc offers and ongoing CRM programs.
Run campaign tests before every send, checking rendering, links and promo codes so each communication goes out right.
Refresh recurring reports and carry out regular dashboard checks.
Coordinate with marketing, customer service, data and technology teams to keep campaigns accurate and on schedule.
Support the rollout of automated segment generation.
Help automate manual reporting activities.
Support campaign testing and go live across our main communication flows.
Follow up on AI use cases and segmentation tests for product launches.
Track the progress of projects that use AI and automation to remove repetitive CRM tasks.

Grupo Planeta

We invite you to get to know us!

Requirements

The following will be considered

What we offer...

If you think your profile might be a good fit for the role, please don't hesitate to apply!

At Grupo Planeta, we are committed to equal opportunities. We are committed to treating all applicants equally on the basis of their skills, achievements and experience, regardless of their race, nationality, gender, age, disability, sexual orientation, gender identity or any other category protected by law.

Buyer

A six month internship with real ownership of CRM operations in an international company.
Practical experience with a Customer Data Platform, Oracle Responsys and BigQuery.
The chance to work on AI and automation projects that are shaping the future of our team.
A clear view of how CRM campaigns are planned, tested, launched and analyzed across more than 20 markets.
A supportive team where curiosity, ownership and continuous improvement are valued.
Iconic collectible products and passionate customer communities to work for.

About Grupo Planeta

Grupo Planeta is a major Spanish media and publishing conglomerate headquartered in Barcelona. It operates across publishing, education, audiovisual production, and communication, and is one of the largest Spanish-language publishing groups in the world. The group includes well-known imprints such as Editorial Planeta, Espasa, and Ariel, and also owns a network of higher education institutions, including UNIE Universidad, EAE Business School, and the International University of Valencia (VIU). With a workforce of several thousand employees, Grupo Planeta is a significant player in the Spanish-speaking media and education landscape.

In Spain, Grupo Planeta has a strong presence in Barcelona and Madrid, with additional operations in Valencia and other cities. Its education division is a major employer of academic staff, offering roles for university lecturers, program directors, and administrative and commercial positions across its various schools and universities. For international professionals, the group offers opportunities in teaching, academic management, and corporate functions, with some roles requiring multilingual skills, particularly in French and English. The company's culture is rooted in Spanish business traditions, and it provides a stable, established work environment within the media and education sectors.

Industry: Media & Publishing
Founded: 1949
Employees: 5,000–10,000
Headquarters: Barcelona, Spain
In Spain: Barcelona, Madrid, Valencia
Website: planeta.es

Good to know if you are moving

Grupo Planeta is headquartered in Barcelona, a major European hub with a large international community and excellent connectivity.
The group's education division hires university lecturers and academic staff, often requiring a PhD or equivalent, and offers opportunities for international academics to teach in Spanish or English.
Some commercial and administrative roles require multilingual skills, particularly French and English, which can be an advantage for international candidates.
The company operates several universities and business schools, including EAE Business School and UNIE, which have a diverse student body and international programs.
Spain's job market for academic roles often values Spanish language proficiency, but some positions, especially in business schools, may be open to English-speaking professionals.

In their own words

About the company & team

We are Spain's leading editorial and communications group, family-owned, that leads a broad offering serving culture, education, information and audiovisual entertainment, with a presence in more than 20 countries, connecting with 25 million people every day. All Grupo Planeta professionals and companies share principles based on people, ethics, quality and excellence at work.

All open roles at Grupo Planeta