Omnichannel Lead

As Omnichannel Lead, you will be responsible for orchestrating the omnichannel customer experience, translating business and brand priorities into coordinated, customer-centric, and measurable strategic plans.

You will work closely with Marketing, Medical, sales network, and communication teams to design, sequence, and optimize interaction with our customers across different channels and touchpoints, connecting personal and digital interactions to offer a relevant, coherent, and differentiating experience.

The role combines strategic vision and execution capability, using customer knowledge and data to identify opportunities, continuously optimize the experience, and generate a measurable impact on the business, leveraging global capabilities, digital platforms, and new opportunities derived from artificial intelligence.

• Actively contribute to the development of the omnichannel strategy within business plans.
• Develop a deep understanding of our customers' needs, behaviors, and preferences to identify new personalization opportunities.
• Design relevant customer journeys and define the optimal sequence of channels, content, and interactions.
• Develop and manage omnichannel roadmaps that integrate Marketing, medical, and sales network initiatives.
• Lead the end-to-end coordination of omnichannel campaigns and initiatives for the brands.
• Ensure the correct integration of channels, content, and stakeholders to offer a coherent customer experience.
• Coordinate with content, channel, platform, and activation teams to guarantee effective execution.
• Ensure that initiatives are implemented in a timely and proper manner, in accordance with GSK standards and processes.
• Continuously optimize campaigns and customer journeys based on the results obtained.
• Work as a partner to all functions of the commercial teams, ensuring alignment between business priorities and omnichannel execution.
• Act as a connection point between the business and D&T capabilities, translating business and customer needs into actionable digital solutions.
• Collaborate with the Omnichannel Operations Manager and the rest of the D&T capabilities to ensure correct prioritization and execution.
• Work with Global and Regional teams to identify and deploy capabilities, assets, and best practices relevant to the local market.
• Foster the exchange of learnings and the reuse of successful initiatives between brands and areas.
• Define relevant KPIs for omnichannel initiatives in collaboration with business teams.
• Monitor customer engagement and campaign performance together with the Data & Analytics teams.
• Transform data and insights into clear and actionable recommendations for brand teams.
• Continuously optimize customer journeys and segmentation based on results and insights.
• Contribute to demonstrating the impact of omnichannel on the customer and the business.
• Identify opportunities to leverage global platforms, new channels, data, and emerging technologies to improve the customer experience.
• Contribute to the development and deployment of AI use cases related to customer engagement.
• Promote experimentation, new ways of working, and a culture of continuous improvement.
• Incorporate customer, market, and digital ecosystem trends into omnichannel planning.
• Ensure that digital and omnichannel initiatives comply with internal policies, regulatory requirements, and GSK quality standards.
• Apply established governance models for content, channels, platforms, and tools.

• Customer-centric mindset, capable of starting from customer needs rather than solely from channels.
• Business vision and strategic thinking, combined with the ability to drive plans to execution.
• Ability to influence and lead cross-functionally, even without direct authority.
• Very good stakeholder management skills.
• Analytical mindset and results orientation.
• Ability to prioritize and manage multiple projects.
• Curiosity for innovation, digital, data, and AI.
• Focus on quality, collaboration, and continuous improvement.

Brand Marketing, Data to Insights, Digital Fluency, Enterprise Thinking, Global Product Strategy, Launch Excellence, Scientific LiteracySpanish Salary Range / Rango salarial en España: EUR 50,025 to EUR 83,375The annual gross base salary range for new hires in this position is listed above for each applicable location. These ranges take into account a number of factors including the candidate's skills, experience, education level and the market rate for the role. In addition, this position may offer an annual bonus and eligibility to participate in our share based long term incentive program which is dependent on the level of the role. More detailed information on the total benefits package will be supplied during the recruitment process. This role is available for applicants from multiple locations, and therefore salary ranges for certain locations are also shown. Salary ranges for other locations are shown because some markets have pay transparency laws that require salary information on job postings, and those locations are potential job sites for this role. If salary ranges are not displayed in the job posting for a specific location or country, the relevant compensation will be discussed during the recruitment process. Please note salaries vary by country based on the candidate's skills, experience, education level and the market rate for the role. Offers are typically made within the advertised range based on the candidate's skills, experience and qualifications, with the upper end generally reserved for highly experienced candidates or other exceptional circumstances aligned with these criteria.El rango salarial bruto anual para nuevos empleados en esta posición se encuentra se indica más arriba para cada ubicación correspondiente. Estos rangos tienen en cuenta varios factores, como las habilidades, la experiencia, el nivel educativo de la persona candidata y las condiciones del mercado para el puesto. Además, esta posición puede incluir un bonus anual y la posibilidad de participar en nuestro programa de incentivos a largo plazo basado en acciones, en función del nivel del puesto. Durante el proceso de selección se facilitará información más detallada sobre el paquete completo de beneficios. Además, esta posición puede incluir un bonus anual y la posibilidad de participar en nuestro programa de incentivos a largo plazo basado en acciones, en función del nivel del puesto. Durante el proceso de selección se facilitará información más detallada sobre el paquete completo de beneficios. Este puesto está abierto a candidatos en distintas ubicaciones por lo que también se muestran los rangos salariales correspondientes a algunas de ellas. En determinados mercados, la legislación sobre transparencia salarial exige incluir información retributiva en las ofertas de empleo, y esas ubicaciones se contemplan como posibles destinos para este puesto. Si en una ubicación o país concreto no se indica un rango salarial en la oferta, la compensación se tratará durante el proceso de selección. Por favor, tenga en cuenta que los salarios varían según el país en función de las habilidades, experiencia, nivel educativo del candidato y las condiciones del mercado para el puesto. Las ofertas suelen situarse dentro del rango anunciado atendiendo a las habilidades, experiencia y cualificaciones del candidato, reservándose habitualmente el tramo superior para candidatos altamente experimentados u otras circunstancias excepcionales alineadas con estos criterios.