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Ecommerce Manager B2C

Hybrid in Gipuzkoa·Added 2 days ago (last checked 11 Nov)

Agency

Michael Page España

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Our summary

Work mode: Hybrid, Gipuzkoa
Contract: Permanent
Spanish: Expected (ad in Spanish)

Visa options

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Skills

This job advert was originally written in Spanish.

Pay & benefits

What you'll get

A project with real impact on the bottom line.
Autonomy to define the B2C channel strategy.
Ability to influence key business decisions.
Competitive remuneration according to responsibility and experience.
Certain teleworking flexibility depending on residence (company located in Irun).

The role

Reporting directly to General Management, you will be responsible for leading the strategy and evolution of the B2C Ecommerce business. Reporting directly to General Management, you will be responsible for leading the strategy and evolution of the B2C Ecommerce business.

What you'll do

Define and execute the growth strategy for the B2C ecommerce channel.
Analyze key business indicators and propose improvement actions.
Optimize conversion and user experience throughout the entire customer journey.
Supervise the traffic acquisition strategy through SEO, SEM, affiliation, marketplaces, social ads, and other digital channels.
Manage pricing policy, promotions, and product assortment to maximize sales and profitability.
Identify growth opportunities in new markets, segments, and channels.
Coordinate internal teams and external providers related to digital marketing, technology, analytics, and content.
Monitor KPIs such as turnover, margin, conversion, average ticket, CAC, ROAS, cart abandonment, purchase recurrence, and customer satisfaction.
Lead continuous improvement projects related to UX, CRO, automation, analytics, and loyalty.
Develop business plans, budgets, and growth forecasts for the online channel.
Coordination with internal teams (SEM, marketplace, product management, and rates) and external teams (SEO, digital analytics, performance).

Summary

Experience in scaling and managing B2C ecommerce is essential
Knowledge of the aftermarket, spare parts, or automotive sectors is valued

Who are we looking for (M/F/D)?

The selected candidate must meet the following requirements:

Demonstrable experience leading B2C ecommerce is essential.
Having participated directly in B2C digital business scaling processes.
Knowledge of the following sectors is highly valued: automotive, spare parts, replacement parts, or similar such as technical retail, DIY, or industrial.
Knowledge of pricing strategies, CRO, customer journey, and profitability optimization.
Experience working with Shopify Plus, Magento, Prestashop, or equivalent platforms.
Strong analytical orientation.
Ability to transform data into business decisions.

Hiring process

2 steps2 interviews

CV registration
Consultant contact
With a specialist Michael Page consultant
If they see that your experience and motivations fit the values and needs of a hiring company, they will contact you to start the selection process: they will learn about your expectations, answer your questions and help you prepare for each stage of the process.
Company interview
With a client company
If your application progresses, we will help you prepare for the interview with useful information about the company, its culture and what it looks for in a profile like yours.
Final stage and negotiation · With a client company

The final stages are set by the client company: Michael Page acts as an intermediary, and the interview and decision rest with the hiring company.
Support continues after the contract is signed.
Michael Page cannot support every candidate; registering and keeping your profile up to date opens the door to future processes.

About Michael Page España

Michael Page is a global recruitment consultancy and part of PageGroup, one of the world's leading professional recruitment firms. The company specializes in placing mid-to-senior level professionals across a wide range of sectors, including technology, engineering, finance, sales, and human resources. With a strong presence in Spain, Michael Page operates offices in major cities and offers services such as executive search, temporary staffing, and outsourcing solutions.