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Interim Marketing Manager - FMCG

On-site in Madrid·Added 3 days ago (last checked 27 Oct)

Agency

Michael Page España

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Our summary

Work mode: On-site, Madrid
Contract: Fixed-term
English: Required

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Skills

Pay & benefits

What you'll get

We offer a 9-month project within a group whose brands have been known to consumers for decades.

The start date is in November, and the contract is expected to run until July 2027.

The role

Our client is looking for a professional to cover the Marketing Manager role for nine months.

What you'll do

· Evaluates how effectively the brand is living its compass through tracking data; oversees actions to improve brand performance.

· Supports the team in managing the agencies to deliver timely, bold and integrated communication plans.

· Describes the media performance tracking process and contributes to in-year optimisation.

· Applies knowledge of the brand and key drivers of impactful packaging to create an inspiring brief.

· Drives for continuous improvement using appropriate packaging research techniques as the basis for evaluation.

· Ensures teams introduce new packaging with minimal disruption and maximum impact at fixture.

· Applies learning from examples of compelling product rationales into renovation proposals.

· Can explain the customer and category context that forms the basis for motivating innovation presentation materials.

· Incorporates the competitive context and anticipates competitor response to develop Price/Promo/PPA recommendation.

· Supports team to unlock opportunities for the portfolio via interrogation of the full commercial mix (NPD, MHA, activation etc.).

· Explains the key attributes of powerful and well structured 'buying' stories. Monitor market trends and competitors' activities to identify opportunities and key issues.

· Translate brand strategies into brand plans, brand positioning and go-to-market initiatives.

· Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).

· Lead creative development, oversee marketing and advertising activities to ensure consistency with brand strategy.

· Brainstorm new and innovative growth initiatives.

Resumen

Previous working experience as Brand Manager is a plus.
We offer a 9-month project.

¿A quién buscamos (H/M/D)?

· Previous working experience as brand manager is a plus.

· Excellent understanding of the full marketing mix.

· Strong analytical skills and data-driven thinking.

· Communication and interpersonal skills.

· Highly creative with ability to think out of box.

· Excellent command of the English language.

Hiring process

2 steps2 interviews

CV registration
Consultant contact
With a specialist Michael Page consultant
If they see that your experience and motivations fit the values and needs of a hiring company, they will contact you to start the selection process: they will learn about your expectations, answer your questions and help you prepare for each stage of the process.
Company interview
With a client company
If your application progresses, we will help you prepare for the interview with useful information about the company, its culture and what it looks for in a profile like yours.
Final stage and negotiation · With a client company

The final stages are set by the client company: Michael Page acts as an intermediary, and the interview and decision rest with the hiring company.
Support continues after the contract is signed.
Michael Page cannot support every candidate; registering and keeping your profile up to date opens the door to future processes.

About Michael Page España

Michael Page is a global recruitment consultancy and part of PageGroup, one of the world's leading professional recruitment firms. The company specializes in placing mid-to-senior level professionals across a wide range of sectors, including technology, engineering, finance, sales, and human resources. With a strong presence in Spain, Michael Page operates offices in major cities and offers services such as executive search, temporary staffing, and outsourcing solutions.