The English-language job board for Spain

CRM Manager (Iberia)

On-site in Madrid·Added yesterday (last checked 28 Oct)

Agency

Michael Page España

2361 open roles

Apply

Our summary

Salary: €45,000 - €50,000 a year
About €2,720 - €2,960 a month after tax.
Work mode: On-site, Madrid
Contract: Permanent
Spanish: Fluent
English: Required
Experience: 4+ years

Visa options

The ad doesn’t mention sponsorship
Not a refusal, but not a yes. Worth asking in your first message.
Pay clears the EU Blue Card threshold
The advertised pay is over the €41,356 bar, so the route exists if Michael Page España uses it.

More jobs over the Blue Card threshold

Skills

Requirements

What we're looking for

At least 4 years of experience in CRM (ideally Braze)
Proven track record in developing and delivering CRM strategies that drive measurable known audience (fan) engagement and revenue growth
Deep understanding of audience segmentation, lifecycle marketing, and fan/customer data management across multi-market consumer business
Strong analytical capability with experience translating data insights into actionable marketing decisions
Advanced proficiency in CRM platforms and automation tools (Braze or equivalent)
Skilled in omnichannel campaign planning, execution, and optimisation across email, SMS, and app channels
Commercially minded with the ability to link CRM performance to ticketing, upsell, and cross‑sell outcomes
Excellent stakeholder management and communication skills across creative, technical, and commercial teams
Demonstrated ability to lead change, improve processes, prioritise and embed new CRM capabilities
Brings creativity and practical problem‑solving to deliver innovative and effective CRM approaches
Confidence in balancing strategic vision with hands‑on delivery to translate ideas into measurable commercial outcomes
Sound knowledge of GDPR with strong data governance discipline

Languages

Fluency in English is a must
Fluent in English and Spanish

The role

As CRM Manager you will lead the migration of festivals in the Iberian Market into the Central Marketing CRM Team and then own the ongoing CRM execution for Iberia: lifecycle journeys, campaign communications, and segmentation, applying deep cultural and market-specific understanding of our fans to turn central CRM frameworks into locally relevant, high-performing activity. Manage and develop one or more CRM Executives.

What you'll do

Lead the onboarding of each festival into the Central Marketing CRM Team, assessing its current CRM setup as a first step: some festivals already run on Braze with existing journeys and data, others use a different platform
For festivals already on Braze: audit existing journeys, segments, and data quality, then migrate and rebuild them to centre of excellence standard within the shared workspace architecture
For festivals not on Braze: within their existing platform identify and execute quick wins. Ready them for migration to Braze, including data migration, list cleanup, consent/GDPR checks, and initial journey setup, working with the Head of CRM and Digital Team on the build
Sequence and prioritise the migration roadmap across the festival portfolio in agreement with the Head of CRM, balancing festival calendar dates against migration effort
Document the as-is state, risks, and dependencies for each festival before migration, so gaps (e.g. missing consent records, poor data hygiene, no prior CRM activity) are known and planned for rather than discovered mid-migration
Once migrated, own the CRM plan for every festival in the Market portfolio, adapting the centre of excellence lifecycle templates and segmentation architecture to reflect local fan behaviour, language, cultural context and the unique festival experience
Build and maintain a market-level campaign calendar aligned to each festival's on-sale, lineup, and ticketing milestones
Act as the CRM authority for the market, flagging where central templates don't fit local fan expectations and feeding that back to the Head of CRM
For Festivals on Braze - build, deploy, and maintain core Braze lifecycle journeys for Iberian festivals: cart and browse abandonment, pre-event, post-event, and cross-festival journeys
Develop and manage planned campaign sends across email, SMS, and WhatsApp for on-sale announcements, lineup reveals, urgency and scarcity triggers
Own segmentation within market, ensuring messaging, channel choice, and timing reflect local fan preferences and cultural nuance rather than a generic portfolio default
Maintain working knowledge of Iberia's cultural context, language nuance, communication norms, and channel preferences (e.g. WhatsApp usage, regional holidays, local event calendar), and apply this to every journey and campaign
Feed market-specific learnings and fan insight back to the Head of Fan CRM to inform portfolio-wide strategy and the Fan Single View
Progressively build fan-level personalisation for the festival as Fan ID data matures, moving from festival-level segmentation to individual behavioural targeting
Maintain and share CRM audience exclusion lists with the relevant Performance Marketing contacts to prevent paid media cannibalising fans already in owned journeys
Track and report CRM revenue contribution and cost-per-repeat against festival plan
Works closely with each festival marketing team (and, where relevant, their outgoing during migration to gather data, access, and historical context)
Works with each festival to create an annual CRM plan detailing the weekly activations/campaigns in channel
Content briefs derived from the CRM plan are delivered to each festival to ensure the content required for Email, SMS, In app push and Whatsapp is received back from the festival well within time
Delivers weekly CRM performance and revenue reporting to the individual festivals
Delivers weekly audience exclusion lists to the relevant Performance Marketing team
Receives creative assets from the Festival and the Studio team for use in email, SMS, and WhatsApp communications
Shares market and festival learnings and fan insight with the Head of Fan CRM, Market Teams and the Festivals

How you'll work

Role based in Madrid.

Hiring process

2 steps2 interviews

CV registration
Consultant contact
With a specialist Michael Page consultant
If they see that your experience and motivations fit the values and needs of a hiring company, they will contact you to start the selection process: they will learn about your expectations, answer your questions and help you prepare for each stage of the process.
Company interview
With a client company
If your application progresses, we will help you prepare for the interview with useful information about the company, its culture and what it looks for in a profile like yours.
Final stage and negotiation · With a client company

The final stages are set by the client company: Michael Page acts as an intermediary, and the interview and decision rest with the hiring company.
Support continues after the contract is signed.
Michael Page cannot support every candidate; registering and keeping your profile up to date opens the door to future processes.

About Michael Page España

Michael Page is a global recruitment consultancy and part of PageGroup, one of the world's leading professional recruitment firms. The company specializes in placing mid-to-senior level professionals across a wide range of sectors, including technology, engineering, finance, sales, and human resources. With a strong presence in Spain, Michael Page operates offices in major cities and offers services such as executive search, temporary staffing, and outsourcing solutions.

Industry: Staffing

In their own words

About the company & team

A fast-growing international entertainment group, offering the dynamism of a scale-up combined with the resources of a global market leader in festivals, music and live experience.

All open roles at Michael Page España