Marketing Director FMCG

An important company in the spirits sector, located in Barcelona, is looking for a Marketing Director to lead the brand building strategy and commercial marketing execution in the Spanish market. Based in Barcelona and reporting directly to the General Manager, this person will lead a team of 7 professionals from the Marketing and Trade Marketing areas, as part of the Spain Management Committee.

• An important company in the spirits sector, located in Barcelona.

The FMCG Marketing Director will be responsible for:

• Defining and executing the brand strategy for Spain, ensuring premium positioning aligned with global brand guidelines.
• Leading, developing, and managing a team of 7 professionals in the Marketing and Trade Marketing areas.
• Supervising Trade Marketing activities and commercial execution in close collaboration with the Sales area, ensuring alignment between brand strategy and market implementation.
• Acting as the main marketing point of contact for the global brand teams, maintaining frequent and fluid communication in English.
• Leading the planning and execution of proprietary events, sponsorships, strategic brand collaborations, and PR activities.
• Managing the marketing budget and the profit and loss (P&L), ensuring efficient investment across brands and channels.
• Participating actively in the Spain Management Committee, collaborating closely with the General Management in strategic decision-making.

• Fluent English level essential - Location: Barcelona.

• A university degree in Marketing, Business Administration and Management, or related disciplines. An MBA or postgraduate training in Marketing will be positively valued.
• 8-10 years of experience in Marketing is essential, of which a minimum of 5 years leading teams, preferably within the beverage and spirits industry.
• A demonstrable track record in the development and building of premium brands, with a strong sensitivity towards design, brand building, and quality.
• Previous experience in commercial or Trade Marketing areas, or close and demonstrated collaboration with commercial teams, will be especially valued.
• Excellent communication and stakeholder management skills in multicultural environments and with different levels of interaction.
• A high level of English is essential for direct and regular interaction with the global brand teams.
• Experience in managing proprietary events, sponsorships, collaboration agreements, and PR activities.
• Solid analytical skills and knowledge of digital marketing, with a data-oriented approach to brand and category management.
• Residence in Barcelona.