Director of Sales & Marketing

On-site in L'Hospitalet de Llobregat·Added 2 days ago

Hesperia World

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Overview

Requirements

Have the right to work in Spain
No sponsorship mentioned, and this kind of work is rarely sponsored in Spain.
Work in English
English is required, per the ad.
Work on-site in L'Hospitalet de Llobregat
No relocation package mentioned.
Have 5+ years of experience
Mid-level role.
University degree
“Titulación universitaria en ADE, Turismo, Económicas, Marketing, Ingeniería o similar.” — per the ad.

This job was automatically translated to English.

Requirements

What we're looking for

If you have experience leading commercial teams in high-volume hotels and you are passionate about business development, we want to meet you.

✅ University degree in Business Administration, Tourism, Economics, Marketing, Engineering, or similar.

✅ Minimum of 5 years of experience leading commercial teams in high-volume hotels or hospitality sector companies.

✅ Demonstrable experience in:

Hotel Sales
Business Development
Corporate Sales
MICE Sales
Revenue Strategy
Account Management
Hospitality Management

✅ High level of English (C1).

✅ Excellent negotiation, leadership, and client management skills.

✅ Results orientation and strategic vision.

Nice to have

Previous experience in 4* and 5* urban hotels.
Knowledge of the Barcelona corporate and MICE market.
Experience working with CRM systems, STR, OTA Insight, and Revenue Management tools.
Proficiency in a second language.

The role

Lead the commercial strategy for one of the benchmark hotels for events and the corporate segment in Barcelona

At Hyatt Regency Barcelona Tower, we are looking for a Director of Sales & Marketing with strategic vision, leadership capacity, and a strong results orientation to drive revenue growth, strengthen our market positioning, and lead the sales strategy for one of the city's most emblematic hotels.

This position is key to maximizing commercial performance in the Corporate, MICE, Groups, Events, and Leisure segments, working transversally with Revenue Management, Marketing, and Operations.

What you'll do

Design, lead, and execute the hotel's commercial strategy to maximize revenue, market share, and profitability, ensuring the fulfillment of business objectives and strengthening the brand's presence in national and international markets.

Design and implement the annual Commercial Plan aligned with the hotel's strategic objectives.
Identify business opportunities, new markets, and growth segments.
Analyze market trends, demand, competition, and customer behavior.
Develop commercial strategies that drive revenue and market share.
Lead initiatives for the acquisition and loyalty of key clients.
Lead the national and international sales strategy.
Manage and develop relationships with corporate accounts, agencies, DMCs, OTAs, tour operators, and strategic partners.
Negotiate commercial agreements and contracts with high-value clients.
Supervise the commercial pipeline, opportunity conversion, and team performance.
Drive the growth of new accounts and markets.
Define and drive the commercial strategy for Meetings, Incentives, Conferences & Exhibitions (MICE).
Boost the acquisition of congresses, conventions, meetings, and corporate events.
Consolidate relationships with specialized agencies and event organizers.
Maximize the commercialization of event spaces and halls.
Work jointly with Revenue Management to optimize ADR, RevPAR, occupancy, and profitability.
Participate actively in the pricing and distribution strategy.
Analyze the business mix and profitability by segment and channel.
Identify improvement opportunities in direct and indirect channels.
Collaborate with Marketing in the development of commercial campaigns and demand generation actions.
Ensure consistency between the value proposition, positioning, and commercial strategy.
Drive brand awareness in strategic markets.
Prepare forecasts, budgets, and commercial reports for General Management.
Monitor key business and profitability indicators.
Analyze production, pickup, pipeline, conversion, market share, and the evolution of strategic accounts.
Support decision-making through data analysis and benchmarking.

Success Indicators (KPIs)

Total hotel revenue.
RevPAR.
ADR.
Occupancy.
GOP and profitability.
Production of strategic accounts.
Market Share.
Commercial conversion.
Acquisition of new accounts.
Budget and forecast fulfillment.

About Hesperia World

Hesperia World is a Spanish hospitality group headquartered in Barcelona, operating a portfolio of hotels and resorts across Spain under its own brand and through partnerships with global luxury brands such as Hyatt and Secrets Resorts & Spas. The company manages properties ranging from urban hotels like Hyatt Regency Barcelona Tower to resort destinations in Lanzarote, Mallorca, and Murcia, offering services in accommodation, dining, events, and spa. With a workforce of several thousand employees, Hesperia World is a significant player in the Spanish hospitality industry, catering to both leisure and business travelers.

Hesperia World has a strong presence across Spain, with offices and properties in key tourist and business destinations including Barcelona, Madrid, Lanzarote, Mallorca, Murcia, and Vigo. The company offers numerous opportunities for international professionals, particularly in resort locations where accommodation is often included, and provides internships in departments like front office, culinary, marketing, and revenue management. Work culture emphasizes guest experience and professional development, making it an attractive option for those seeking to build a career in hospitality in Spain.

Industry: Hospitality
Founded: 1977
Employees: 1,000–5,000
Headquarters: Barcelona, Spain
In Spain: Barcelona, Madrid, Lanzarote and 3 more
Website: hesperia.com

Good to know if you are moving

Many resort positions, such as those in Lanzarote and Mallorca, include accommodation, easing the relocation process for international hires.
The company offers internships in multiple departments, including front office, culinary, marketing, and revenue management, providing entry points for newcomers to the Spanish hospitality sector.
Hesperia World operates properties under the Hyatt brand, giving employees exposure to international standards and career development opportunities.
Positions are available in various Spanish locations, from urban centers like Barcelona and Madrid to island resorts, offering diverse living environments.
The company values guest experience and professional growth, with roles ranging from entry-level to management, suitable for different experience levels.

In their own words

About the company & team

Lead, develop, and motivate the commercial team.
Define objectives, monitor KPIs, and promote a high-performance culture.
Detect opportunities for team development and training.
Foster collaboration between Sales, Marketing, Revenue, and Operations.
You will be part of one of the leading hotels for events, congresses, and the corporate segment in Barcelona.
Real opportunity for strategic impact on the business.
International and multicultural environment.
Professional development within a growing hotel company.
Participation in high-level projects with great visibility.

All open roles at Hesperia World