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Product Manager Plant Based

Hybrid in Madrid·Full-time·Added 4 days ago (last checked 29 Oct)

Pascual

11 open roles

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Our summary

Work mode: Hybrid, Madrid
Contract: Fixed-term, full-time hours
Experience: 3+ years
Education: University degree

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Skills

Nielsen

This job advert was originally written in Spanish.

Requirements

What we're looking for

University degree in Business Administration, Marketing, or similar.
Minimum of 3 years of experience as a Product Manager in consumer goods, participating in innovation, market research, and communication projects.
Knowledge of market and consumer analysis tools (Nielsen, Circana/IRI, Kantar, or similar).
Analytical capacity, results orientation, and cross-functional influence.
Thinks that details matter; from the preparation of presentations to the drafting of briefs for agencies.

Nice to have

Experience in Sales or Trade Marketing.
High level of English.

The role

At Calidad Pascual, we are looking to hire a Product Manager to strengthen our Marketing team within the Dairy Business Unit.

The selected person will participate in the definition and implementation of the marketing plan for the Plant Based segment, contributing to the achievement of growth objectives in volume, value, and brand positioning.

As Product Manager, you will be responsible for driving the development and growth of your brand, leading innovation projects, analyzing the market, and coordinating internal teams to ensure the correct execution of the strategy. You will work in a dynamic and cross-functional environment, collaborating with areas such as R&D, Sales, Industrial, or Planning.

What you'll do

To actively contribute to the definition and execution of the brands' marketing plans, as well as the KPIs for monitoring them.
To perform regular analysis of brand and market evolution; sell in, sell out, and shopper panel, preparing executive reports in a timely and proper manner.
To inject market, customer, and consumer insights into the center of our strategy and the brands' plans and actions.
To define and lead ad-hoc market research projects.
To define and execute the brands' communication strategy, leading the dialogue with external partners (advertising, media, and digital agencies) and internal ones (digital specialists, regulatory...).
To develop innovation: Leading cross-functional work teams (Sales, R&D, Regulatory, Industrial, Planning, etc.) and coordinating the launch of new products.
To optimize and manage the portfolio based on the needs of the business and the brands.
To control and monitor the main P&L variables and propose improvement opportunities.
Control and monitoring of the marketing budget, detecting risks and opportunities within it.
To ensure the execution of brand plans in distribution channels (retail and horeca) working closely with the company's category managers.

About Pascual

Pascual, officially known as Calidad Pascual, is a Spanish family-owned food and beverage company headquartered in Madrid. Founded in 1969, it is one of Spain's leading dairy and beverage producers, with a diverse portfolio that includes milk, yogurt, juices, coffee, and plant-based drinks. The company operates across the entire value chain, from sourcing raw materials to manufacturing and distribution, and has a significant presence in the Spanish market as well as international operations in over 50 countries.

In Spain, Pascual has its main offices in Madrid and operates production facilities in various regions, including Burgos, Aranda de Duero, and others. The company is known for its commitment to innovation, sustainability, and quality, and it offers a collaborative work environment that values employee development. For international professionals, Pascual provides opportunities in commercial, technical, and operational roles, though Spanish language proficiency is typically required for most positions, especially those involving direct customer or distributor interaction.

Industry: Food and Beverage
Founded: 1969
Employees: 1,000–5,000
Headquarters: Madrid, Spain
In Spain: Madrid, Aranda de Duero, Burgos

Good to know if you are moving

Pascual is a Spanish company, so international hires will need to adapt to Spanish work culture and language; most roles require fluent Spanish.
The company has a strong focus on innovation and sustainability, which may appeal to professionals interested in these areas.
Pascual offers opportunities in various functions, including commercial, technical, and operational roles, with positions based in Madrid and other Spanish cities.
As a family-owned company, Pascual emphasizes long-term stability and employee loyalty, which can be attractive for those seeking a stable career.
International experience is valued, especially in commercial and management roles, but local market knowledge is often essential.

In their own words

Additional information

We bet on talent, fostering and promoting diversity in an inclusive environment based on Equal Opportunity and Non-Discrimination.

CALIDAD PASCUAL, S.A.U. will process the data you provide as the data controller for the purpose of managing your candidacy. During the process, artificial intelligence-based tools may be used as support, always under human supervision.

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