Marketing Customer Base Specialist

📌What do we need?

• Experience in product management, marketing, or commercial offer development.
• Experience in requirements definition and working with technical teams.
• Strong prioritization and backlog management skills in complex, changing environments.
• Ability to lead cross-functional projects and coordinate multiple stakeholders.

• Ability to devise, propose, and reach consensus on alternative solutions ("out-of-the-box" solutions, MVP) to achieve objectives while minimizing impact.
• Experience in the definition and execution of launch strategies (GTM).
• Communication and influence skills, with a business and results orientation.

• Experience in telecommunications and CVM product/offer will be valued.

• A university degree in Business Administration, Marketing, Engineering, Telecommunications, or a related field is desirable.

🌍 Flexible work: 60% from home and 40% from the office, with flexible hours!

🏡 20 additional teleworking days: Work from anywhere in Spain.

🗓️ 25 vacation days: Plus enjoy December 24th and 31st off, and the option to purchase up to 10 additional days.

The initial contract will run until March 7, 2027, with the possibility of joining the permanent staff. In addition, at Adecco

🩺 Free health insurance: Coverage with Adeslas, life insurance, and a comprehensive health and wellness management program, both physical and mental.

💰 Pension plan option. Secure your future with our pension plan options.

❤️ 3 volunteering days per year: Dedicate time to volunteering projects with these additional days.

🚀 Career development and training.

📲 App for digital management. Easily organize your day-to-day in the office with our app.

Security Guard Girona Costa + €2,150 net

#VodafoneSpain

You will be responsible for defining, developing, and evolving CVM products and initiatives, ensuring their impact on customer portfolio growth and their alignment with the business strategy, with an end-to-end role from conceptualization to launch and continuous improvement.

📌Main responsibilities:

• Define the value proposition of CVM products and initiatives (offer, promotions, content,...), aligning it with the company strategy and Vodafone customer needs.
• Prepare business cases and evaluate the economic viability of new initiatives and product evolutions.
• Define the functional, commercial, and operational requirements necessary for the development of solutions.
• Manage and prioritize the CVM product and feature backlog, ensuring alignment with strategic priorities.
• Provide the CVM vision, with a customer perspective, in coordination with technology, operations, marketing, channels, and analytics.
• Define the Go-To-Market (GTM): commercial brief, communications, and campaign guidelines.
• Ensure correct launch and execution across sales channels.
• Monitor product performance, identifying opportunities for continuous improvement.
• Follow up on the handling and resolution of gaps or incidents during implementation, leading solutions that minimize impact on the customer and the business.
• Analyze the market and competition to identify opportunities.
• Ensure the contribution of products to portfolio development initiatives (upselling, cross-selling, and loyalty).