Marketing & Trade Marketing Manager

• The possibility of being part of a leading company in its sector, belonging to a multinational specialized in the world of color and creativity.
• Newly created position.
• Immediate start.

We are selecting a Marketing & Trade Manager profile for a company in the FMCG Non-Food sector

• Newly created position in a company in full growth
• Subsidiary of a multinational company

Reporting to the General Management:

• Define the annual Marketing Plan and budgets aligned with the company's strategic objectives.
• Lead the Product and Communication teams (6-7 people): establish priorities, objectives, and action plans.
• Coordinate marketing actions that contribute to the fulfillment of the company's commercial objectives with the rest of the departments: Sales, Purchasing, Logistics.
• Manage and optimize the global marketing budget.
• Supervise brand strategy, portfolio, and launches across different sales channels.
• Define the corporate communication strategy and the company's brand strategy, in coordination with the headquarters.
• Identify trends, market opportunities, and customer needs.
• Coordinate the value proposition, positioning, and pricing with Sales.
• Provide tools, support materials, and commercial arguments to the sales team.
• Guarantee brand image consistency across all channels.
• Coordinate content generation, public relations, and events.
• Ensure the reputation of the corporate image and the brands.
• Analyze and report the results of launches, campaigns, actions, and return on investment.
• Drive demand generation initiatives and customer acquisition in the B2B online sales channel.

Necessary knowledge and competencies

• Trade marketing
• Customer Analytics.
• Strategic business vision.
• Leadership and team management.
• Analytical capacity and results orientation.
• Project and budget management.
• Ability to work transversally with different departments, bringing together different criteria and points of view.