Business Unit Director | Influencer Marketing
Lead the growth of a new Influencer Marketing and Talent Representation business unit. You will drive business development, manage profitability, and lead a team.
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This job advert was originally written in Spanish.
From Catenon we are looking for a senior Marketing professional with strategic vision (not just operational) to lead the global marketing strategy from Madrid for our client, a company that drives premium leisure experiences, high-caliber music festivals, and brand activations, with an ecosystem of celebrities, social media, luxury, and the experience economy. The candidate will design the marketing roadmap, define KPIs, activate events and experiences, manage partnerships with external brands (banking, technology, all types of sponsors), and build brand ecosystems.
Key responsibilities:
• Design and lead the global marketing strategy; align brand vision with results.
• Manage significant budgets and ensure return on investment (ROI) in activations.
• Lead brand activations, events, and festivals, working with musicians, celebrities, influencers, and social media.
• Build, negotiate, and manage partnerships and sponsors (banking, tech, lifestyle, luxury).
• Collaborate with local and international teams (based in Madrid) to implement campaigns across multiple markets.
• Measure, optimize, and report marketing results with clear metrics: engagement, activations, conversion, brand lift, sponsorships.
Desired requirements:
• +10-15 years of experience in strategic marketing, preferably in events/festivals/music/leisure or luxury.
• Proven experience in activations, events, partnerships, and corporate sponsorship.
• Network of contacts in the music industry, influencers/celebrities, and the social media ecosystem.
• Ability to think strategically and execute with an ROI focus.
• Excellent negotiation skills for partnerships.
• Fluent English; international experience desirable.
• Based in Madrid.
What we offer:
• Based in Madrid at a leading premium leisure company.
• High-impact role with global visibility.
• Opportunity to lead strategy, build the brand, and connect with music, luxury, entertainment, and global sponsors.
Catenon is a global executive search and international recruitment firm that combines technology, data, and human insight to identify the best professionals worldwide. With 23 offices across the planet and operations in more than 100 countries, the company specializes in board search, executive search, middle management recruitment, international recruitment, salary benchmarking, and talent projects for industries including construction, engineering, energy, IT, life sciences, and professional services.
Headquartered in Madrid, Spain, Catenon operates as a Spanish multinational with a strong presence in the local market, offering roles such as Jefe de Obra, Director General, and Sales Manager across Spain. The company's work culture emphasizes global mobility, with opportunities for expatriation (e.g., COO in Mexico) and multilingual roles (e.g., French Desk in Madrid), making it attractive for international professionals seeking cross-border careers in recruitment and talent management.
Catenon
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