Trade Marketing Specialist

• Degree in Business Administration and Management (ADE), Marketing, Pharmacy, or a related field. Postgraduate studies or a master's degree in Trade Marketing, Retail, or Category Management will be positively valued.
• Minimum of 3 to 5 years of proven experience in Trade Marketing, Point of Sale Management, or Category Management positions, preferably in the pharmaceutical sector (laboratory or distribution), dermocosmetics, or fast-moving consumer goods (FMCG).
• Proficiency in planogram management software (Spaceman, JDA, etc.) and data analysis tools (advanced Excel, Power BI).
• Strong analytical skills and a results-oriented mindset (KPIs, ROI). Additionally, excellent communication, negotiation, and interpersonal skills will be essential for their day-to-day work.  

In addition to working in a dynamic environment, we offer benefit programs for the people who make up our teams, providing a work-life balance both inside and outside the organization: 

·        Training and development: at Hefame we are committed to the continuous growth and development of our teams. We believe in training at all levels, with specific plans for each person. 

·        Internal growth opportunities: We foster internal growth and promotion within the company. We want our people to advance and develop their professional careers with us. 

·        We offer a Flexible Compensation plan that allows you to configure a tailor-made salary adapted to your needs.

·        We care about the well-being of the people in our organization with programs that promote a healthy lifestyle: coaching and psychology services, sports activities, yoga, volunteering, solidarity activities, etc.

Join Hefame and grow with us. We are waiting for you to build a successful future together!

At Hefame we work day after day to continue leading the distribution of medicines and parapharmacy products to pharmacies throughout Spain. We are more than a benchmark company in logistics, providing added value to the pharmaceutical sector, developing products and services to meet the needs of our partners and new consumers. 

We are looking for a Trade Marketing Specialist to join our team. Their main mission will be to design and ensure the correct execution of the Trade Marketing strategy across the entire iaFarma+ pharmacy network. Additionally, they will optimize the profitability of physical space in pharmacies, ensuring visual consistency for partner laboratory brands and maintaining operational coordination with them.

• Management and design of Planograms: Creation, updating, and adaptation of planograms according to the type, size, and category of each pharmacy to ensure optimal and profitable product exposure. 
• Point of Sale (POS) Management: Definition and supervision of signage guidelines, promotional materials (displays, stoppers, posters), and organizational interior design, ensuring compliance with the iaFarma+ Brand Identity Manual. 
• Assortment and Category Management: Analysis of turnover, margins, and space profitability to define the ideal assortment, boosting impulse purchases and pharmaceutical advice. 
• Liaison with Laboratories and Campaign Plan: Act as the point of contact with the industry alongside RCI for the development, implementation, monitoring, and evaluation (ROI) of the Annual Campaign Plan (seasonal, commercial, and health-related). 
• Support for the Consultancy Network: Provide iaFarma+ consultants with the necessary tools, guidelines, and directives to audit the correct implementation of actions during their visits to pharmacies.