EMEA ICE Marketing Specialist

In addition to base pay, we offer the following benefits*: an annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees' and companies' performance of the previous calendar year, or sales commissions. Moreover, we offer vacation days, parental leave for a minimum of 12 weeks, bereavement leave, caregiver leave, volunteer leave, well-being reimbursement, programs for financial, physical and mental health. We also offer service anniversary and recognition awards, and subject to the terms of their respective plans, employees - and in some location's eligible dependents - can participate in several insurance plans. For more information, visit Employee benefits | Supporting well-being & career growth | Johnson & Johnson Careers.

*This is for informative purposes only. Amounts and actual benefits may vary by location and are subject to change.

Role purpose

The EMEA ICE Marketing Manager translates the regional ICE strategy into coordinated, measurable campaigns and market activation across EMEA. The role manages the digital ecosystem, paid and owned campaigns, country alignment, campaign budget allocation and event oversight, while ensuring that local teams have the tools, content and direction needed to accelerate ICE adoption.

Key responsibilities

• Develop and execute the annual EMEA ICE campaign plan in alignment with the EMEA ICE strategy, portfolio priorities and country readiness.
• Manage ICE website content and landing pages, coordinating updates, user journeys, analytics, optimisation and required review processes.
• Plan and execute integrated advertising, email, search advertising and digital campaigns, including audience strategy, media plans, creative development, deployment and performance optimisation.
• Coordinate campaign calendars across EMEA and ensure consistent positioning while enabling appropriate country-level adaptation.
• Partner with country marketing and commercial teams to define campaign priorities, activation plans, local requirements and measures of success.
• Recommend and manage the allocation of campaign budgets by market, channel and activity; monitor spend, commitments, forecasts and return on investment.
• Lead agency and vendor management for creative, media, digital, content and production activities within approved governance processes.
• Provide marketing oversight for priority events and congresses, including objectives, presence, messaging, digital amplification, lead capture, follow-up and performance reporting.
• Develop sales-facing campaign toolkits, content and activation guides in partnership with the Sales Enablement Specialist.
• Monitor campaign and channel KPIs, identify performance gaps and present actionable recommendations to the EMEA ICE Marketing Lead and country stakeholders.
• Maintain alignment with Global and regional partners on brand, portfolio, launch, claims, data privacy and content approval requirements.

Please note that this role is available across multiple countries and may be posted under different requisition numbers to comply with local requirements. While you are welcome to apply to any or all of the postings, we recommend focusing on the specific country(s) that align with your preferred location(s):

France R-109317, Germany R-109316, Italy R-109318, Spain R-108522

Remember, whether you apply to one or all of these requisition numbers, your applications will be considered as a single submission.

Job Function: Marketing

Job Sub Function: Product Management

Job Category: Professional

All Job Posting Locations: Barcelona, Spain, Berlin, Germany, Lyon, Rhone, France, Milano, Italy

Required qualifications and experience

Preferred qualifications and experience

Measures of success

• Integrated campaigns are delivered on time, on budget and with clear country adoption.
• Website, email, search and advertising activity generate measurable engagement and qualified commercial action.
• Campaign investment is transparently prioritised across countries and channels.
• Congress activity is connected to pre-event demand generation and post-event follow-up, not managed as a stand-alone tactic.
• Country teams have clear, reusable toolkits and consistent regional direction.