Category & Trade Marketing Specialist - FMCG

We are looking for a Category & Trade Marketing Specialist to join a leading international company in the FMCG sector.

• Experience in trade marketing/category management in FMCG
• Advanced English

We are looking for a Category & Trade Marketing Specialist to join a leading international company in the FMCG sector.

The position's main responsibility will be monitoring the evolution of categories and their main KPIs, identifying the causes that drive category performance and that of different market competitors. Likewise, they will be responsible for developing winning strategies based on the key variables of the marketing mix: assortment, promotions, visibility, and pricing.

The selected person will lead Trade Marketing initiatives, assortment management and innovation, the development of sales arguments and category visions, ensuring excellent execution of the defined strategies.

Category Strategy

• Monitor the evolution of categories, main KPIs, and market dynamics.
• Analyze the causes of category performance and that of its main players.
• Develop strategies based on the 4Ps: assortment, promotions, visibility, and pricing.
• Prepare category visions, trade decks, and arguments for clients.
• Work closely with the Marketing and Customer Marketing teams to develop growth strategies.

Assortment Management and Innovation

• Define the company's assortment strategy.
• Participate in the preparation of Business Cases and P&L analysis for launches and relaunches.
• Monitor the distribution of innovations and the global assortment.
• Identify opportunities, assortment gaps, and possible solutions.
• Detect and monitor SKUs at risk of delisting or low distribution.
• Coordinate product additions, deletions, and modifications together with Supply and the sales team.

Trade Marketing and Point of Sale

• Lead the definition and execution of point-of-sale campaigns.
• Design communication strategies for commercial activations.
• Recommend promotional materials based on ROI analysis.
• Coordinate external design and material production agencies.
• Define permanent visibility materials and implementation recommendations.
• Develop planogram and blocogram recommendations by category and segment.

Management and Reporting

• Lead the management and monitoring of the area budget.
• Prepare periodic internal reports.
• Coordinate product-related information with industry bodies and platforms.
• Participate in cross-functional forums alongside the Sales, Marketing, Supply Chain, and Finance teams.

Education and Experience

• University degree.
• Previous experience in FMCG companies, either as a manufacturer or retailer.
• Experience in Trade Marketing, Category Management, Customer Marketing, or related areas.
• High level of Spanish and English.

• Advanced level of Excel and PowerPoint.
• Knowledge of P&L and commercial metrics.
• Experience in the analysis and exploitation of Nielsen data.
• High analytical capacity and interpretation of market information.
• Organized, structured, and detail-oriented profile.
• Ability to manage multiple priorities in dynamic environments.

• Proactivity.
• Responsibility and results orientation.
• Self-motivation.
• Ability to influence and communicate.
• Teamwork.
• Commitment and business orientation