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Marketing Lead

Remote, Barcelona·Full-time·Added yesterday (last checked 6 Nov)

Plarium

3 open roles

Our summary

Work mode
Remote (Barcelona)
Contract
Permanent, full-time hours
English
Required
Experience
5+ years
Benefits
Gym access

Visa options

  • The ad doesn’t mention sponsorship

    Not a refusal, but not a yes. Worth asking in your first message.

  • May fit the digital nomad visa

    A remote job for a company outside Spain: you apply yourself, no sponsor needed. It asks for about €2,849 a month in remote income.

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Skills

Requirements

What we're looking for

  • 5+ years of marketing experience in mobile gaming, with demonstrated strategy ownership and measurable results

  • Strong understanding of mobile gaming, free-to-play economics, player lifecycle, and marketing performance metrics

  • Experience in marketing strategy, budget planning, performance management, and go-to-market execution

  • Broad understanding of UA, Creative, Product Marketing, CRM, and other marketing disciplines

  • Strong analytical, financial, and strategic thinking with data-driven decision-making

  • Excellent cross-functional leadership, communication, and stakeholder management

  • English at the Upper Intermediate level or higher

Nice to have

  • Experience with midcore or hardcore mobile games (RPG, strategy, shooters)
  • Experience with established live-service games and global marketing campaigns
  • Experience with entertainment IP collaborations or strategic partnerships
  • Previous senior marketing leadership experience within a gaming studio or publisher

Pay & benefits

What you'll get

  • Officially registered full-time employment

  • 20 to 26 days of paid leave depending on the country in which your employment is registered

  • Medical support for you and your child along with paid leave if you or your child are sick

  • Individual development plan and regular feedback

  • Professional seminars, workshops, courses, and internal training programs

  • Reimbursement of gym membership fees

  • Counseling with psychologists

  • English classes

*Note: Benefits may vary by country.

The role

We are looking for a Marketing Lead to own RAID's marketing end to end. Working closely with Game Directors, Product, and Marketing teams, you will shape the game's strategy and drive its growth.

What you'll do

  • Define and drive the product's marketing vision, strategy, priorities, and short- and long-term growth plans
  • Establish marketing KPIs, monitor performance, evaluate effectiveness, and drive continuous improvement
  • Lead marketing budget planning, forecasting, and investment recommendations in alignment with business objectives and senior leadership
  • Drive alignment and execution across User Acquisition, Creative, Product Marketing, CRM, Influencer Marketing, and other functions
  • Work closely with Game Directors and Product teams; deeply understand the game's mechanics, economy, audience, and roadmap
  • Develop and lead marketing plans for launches, major updates, campaigns, partnerships, and other growth opportunities
  • Analyze market trends, competitors, player behavior, and audience insights to strengthen positioning and identify opportunities
  • Communicate performance, strategic recommendations, and business results to senior leadership

How you'll work

You can work remotely from any country within European time zones.

About Plarium

Plarium is a global video game developer and publisher known for cross-platform titles such as RAID: Shadow Legends, Mech Arena, and Vikings: War of Clans. The company reports over 500 million registered players worldwide and operates offices in Israel, Ukraine, Poland, Finland, and Spain.

In Spain, Plarium has an office in Barcelona, where it hires for roles such as Real-Time VFX Artist, Creative Manager, Game Marketing Manager, Character Concept Artist, and Senior AI Platform Engineer. The company's international presence and diverse team make it a relevant option for professionals in the gaming industry looking to relocate to Spain.

Industry
Video Games
Founded
2009
Headquarters
Herzliya, Israel
In Spain
Barcelona

Good to know if you are moving

  • Plarium has an office in Barcelona, Spain, offering opportunities for international professionals in game development and marketing.
  • The company operates in multiple countries, providing a multicultural work environment.
  • Plarium's games are played by over 500 million registered players worldwide, indicating a large and active user base.
  • Open roles in Spain include positions in art, marketing, and engineering, suitable for various skill sets in the gaming industry.

In their own words

About the company & team

Plarium is an international developer of award-winning mobile and desktop games. More than 1200 of our specialists work remotely or at offices in Israel, Ukraine, Poland and Spain.

RAID: Shadow Legends, Mech Arena, and our other 18 massive titles unite more than 500 million players worldwide. With over 17 years' experience, we strive for boundary-pushing gameplay and graphics. We pair this with our dedication to innovation through analytics, marketing, and community interaction.

All open roles at Plarium
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