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Brand Marketing Analyst

Hybrid in Villaviciosa de Odón·Full-time·Added yesterday (last checked 4 Nov)

Universidad Europea

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Our summary

Work mode: Hybrid, Villaviciosa de Odón
Contract: Permanent, full-time hours
English: Required
Education: University degree
Benefits: Private health insurance, flexible pay plan, meal vouchers

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

Previous experience: a track record in high-performance teams at leading agencies or advertisers, with demonstrable success in media management and in leading brand transformation and building projects.
Degree: Bachelor's or Master's in Marketing or Advertising.
Languages: C1 English.
Knowledge: marketing, advertising, on and off media planning, measurement tools, full funnel strategy, brand management, and econometric/MMM models.
Profile: a person with initiative, strategic vision, and analytical capacity. They must know how to plan, work in a team, lead, negotiate, and manage projects, and be accustomed to working with tight deadlines. Solid knowledge in consumer insights, brand positioning, and analysis of the impact of creativity on media results is valued.

Pay & benefits

What you'll get

Salary range: to be assessed based on experience provided
Flexible compensation: a wide package of social benefits as a UE employee, such as training discounts, private medical insurance, childcare vouchers, restaurant vouchers, and public transport discounts.
Growth: continuous training and a Professional Development and Career Plan within the team and the group's companies.
International projection: you will participate in brand projects with national and international reach.
Excellent working environment.

The role

Do you have experience in brand building and media planning? Are you drawn to the education sector? Would you like to join a growing project with national and international reach and professional career possibilities? Keep reading!

At the Universidad Europea de Madrid, we are looking for a Brand Marketing Analyst for our Villaviciosa de Odón campus (Madrid). Their mission will be to develop and monitor the paid media strategy and planning for upper and mid funnel. The objective is for each brand and business unit of Europa Education to gain awareness and consideration, and for the brand and business growth objectives of the marketing plan to be met.

What you'll do

Design the media strategy together with the various teams so that it is coherent and full funnel. You will lead the implementation and execution of the upper funnel and part of the mid funnel.
Ensure that media plans follow the approved strategy and the main KPIs: awareness and consideration.
Monitor media and advertising actions to get the maximum performance out of campaigns and ensure that creativity makes good use of the opportunities on each platform.
Supervise each campaign weekly and implement corrective actions when necessary.
Control the allocation and monitoring of the media budget.
Stay up to date with media trends and incorporate improvements into the strategy and planning.
Work in close coordination with agencies and internal teams: product, brand managers, and performance marketing.
Monitor competitor media activity to detect opportunities.
Perform detailed monitoring of brand and business KPIs to understand how communication can improve results.
Participate in cross-functional brand building projects, both national and international.
Build and analyze business impact data using econometric models and Marketing Mix Modeling (MMM).

How you'll work

Work location: Villaviciosa de Odón campus (Madrid)
Schedule: Monday to Thursday, from 09:00 to 18:30, and Friday, from 09:00 to 15:00 (3 days on-site + 2 days remote work)
Contract: permanent, 40 h/week

About Universidad Europea

Universidad Europea is a private higher education institution in Spain, offering undergraduate, postgraduate, and vocational programs across fields such as health sciences, engineering, business, and creative design. It operates multiple campuses in Madrid, Valencia, Alicante, and the Canary Islands, and serves a diverse student body of over 16,000, with a strong focus on internationalization and bilingual education.

For international professionals, Universidad Europea offers teaching and administrative roles in English, French, and Spanish, with a significant emphasis on accredited doctoral faculty (ANECA) and industry-experienced instructors. The university supports relocation through its international environment, modern facilities, and connections to global academic networks, making it an attractive option for educators and researchers seeking to work in Spain.

Industry: Higher Education
Founded: 1995
Employees: 1,000–5,000
Headquarters: Madrid, Spain
In Spain: Madrid, Valencia, Alicante and 1 more

Good to know if you are moving

Universidad Europea is part of Global University Systems (GUS), a global network, offering potential international mobility.
The university has campuses in Madrid, Valencia, Alicante, and the Canary Islands, providing multiple location options.
Many teaching roles require ANECA accreditation or a PhD, but there are also positions for industry professionals in design, sports, and vocational training.
Bilingual roles (English/Spanish, French/Spanish) are common, making it accessible for international academics.
The university emphasizes innovation and digital learning, with many online teaching opportunities.

All open roles at Universidad Europea