Head of User Experience, Commercial and Marketing

• University degree, or equivalent, in the field of marketing.
• Minimum of 4 years of experience in a similar responsibility position.
• Specific knowledge in:
• Use of Customer Relationship Management (CRM) platforms.
• Digital analytics tools and indicator monitoring.
• Management of digital channels and social networks.
• Web Content Management Systems (CMS).
• Languages:
  • Catalan Level C1
  • Spanish Level C1
  • English: Level B2.
• Knowledge of digital tools (advanced level of ACTIC or exceeding the digital skills course of the campus - 80%).
• Communication skills
• Impact and influence
• Direction and development of people
• Strategic vision

BSM is a company of the Barcelona City Council whose purpose is to improve people's quality of life, generating positive experiences to build a healthy and leading Barcelona. BSM is composed of a large and varied set of business units in fields related to leisure, culture, and the care of public space, and offers urban and sustainable mobility solutions to respond to the needs of citizens and new ways of moving.

The mission of this job position will be to organize, plan, drive, coordinate, and direct the Area's activity, managing the assigned human resources and available budget, and supervising the achievement of expected results, in accordance with the guidelines of the BSM management team.

Additionally, they will coordinate teams and resources and drive projects with the objective of offering a quality experience to the people accessing it - visitors, users, and neighbors -, promoting the positioning of Park Güell as a neighborhood area of cultural, tourist, and heritage interest in Barcelona.

• Carry out strategic proposals within the framework of the Park Güell Strategic Plan, driving projects and initiatives that reinforce the Park's positioning as a benchmark space for neighborhood coexistence and cultural heritage management.
• Drive and consolidate strategic relationships with institutions, entities, territorial agents, and key stakeholder groups to generate synergies, expand the social and cultural impact of Park Güell, and improve and expand the added value offered.
• Plan the commercial and service strategy to achieve revenue, through the development of new experiences, alliances, and partners, as well as the continuous improvement of internal and external services oriented towards excellence in the customer experience.
• Plan and evaluate the objectives and monitoring indicators of the Area's activity, as well as the definition of projected income/expenses and the monitoring of their fulfillment.
• Develop marketing strategies: conceptualize, plan, drive, and execute the Marketing Plan, aligned with BSM's objectives, knowing the audiences, analyzing the competition, and developing added value proposals with an innovative and creative outlook.
• Direct the brand positioning and corporate identity of Park Güell, ensuring transversal consistency across all channels and media, and reinforcing its notoriety, differentiation, and emotional connection with different audiences.
• Be responsible for the planning, coordination, and execution of the company's communication and digital marketing actions, as well as the management of digital sales channels and the monitoring of their results.
• Coordinate and organize acts, cultural activities, and events, both those belonging to BSM and those of third parties.
• Promote actions to improve the user experience and increase satisfaction and loyalty.
• Respond to cases, official complaints, and IRIs directed to Park Güell, in coordination with corporate Customer Service, through the CRM.
• Respond to inquiries, needs, or requests from different stakeholder groups (mainly City Council, Tourism, Districts and surroundings, etc.), making institutional visits, requests for the organization of acts and recreational or cultural events, film permits, filming, and environmental needs.
• Be attentive to market trends, the leisure sector, consumption, and new forms of relationship with the public, in order to adapt and plan the evolution of Park Güell's business model in a proactive, innovative, and sustainable manner.
• Guarantee compliance with information security and data protection policies and regulations, communicating any detected incidents and preserving at all times (also once the employment relationship has ended) the confidentiality of information and personal data; establish information security and service requirements and assess security levels and risks in accordance with the National Security Scheme; analyze the potential impact on organizational objectives, the protection of assets, compliance with legality, and citizens' rights.
• Ensure compliance with environmental, ethical, and social sustainability (ESG) criteria and the correct monitoring of risk management measures applicable to the job, in accordance with internal policies, current regulations, and the company's integral risk model, reporting any possible deviations.
• And, in general, all those functions of a similar nature that may be attributed to you.

We manage and preserve the architectural and natural heritage of Park Güell.

Park Güell is one of Antoni Gaudí's most emblematic works and one of the most visited spaces in Barcelona. Declared a UNESCO World Heritage site in 1984, it is admired for its architectural, historical, and landscape value, as well as for the important biodiversity that can be found there. Committed to its immediate surroundings and to the city, the park is an example of coexistence between the different uses of visitors, while guaranteeing a quality experience in a privileged space.

We are currently looking for a Head of User Experience, Commercial and Marketing Area.