External Communication & Social Media

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BBVA is a global company with more than 160 years of history that operates in more than 25 countries where we serve more than 80 million customers. We are more than 121,000 professionals working in multidisciplinary teams with profiles as diverse as financiers, legal experts, data scientists, developers, engineers and designers.

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The Communication and Responsible Business area works to drive BBVA's reputation and image, connecting the bank with its main audiences: customers, employees, the media, and society as a whole.

Within this scope, BBVA's External Communication team in Spain combines corporate communication, content, social media, and media relations to convey in a relevant and close manner what BBVA does and how it participates in the conversations that matter to society.

We are looking to incorporate a person in Madrid with a clear specialization in social media and digital communication, capable of combining creativity, strategic vision, data analysis, and crisis management.

Social media will be the main focus of their activity. We are looking for a person with advanced mastery of social media management, monitoring, and analysis tools, who also possesses the strategic vision to contribute to the positioning of BBVA, its spokespeople, and its various business areas.

• Crisis management and data analysis.
• Monitor social conversation and participate in the management of sensitive situations or reputational crises.
• Participate in the definition and execution of BBVA's social media strategy in Spain, adapting it to different platforms, audiences, and objectives.
• Detect trends, conversations, and opportunities to generate relevant content and reinforce BBVA's positioning.
• Ideate, create, and coordinate native content for social media, from short video and audiovisual pieces to graphic formats, interviews, live coverage, or new digital narratives.
• Design specific plans for campaigns, launches, corporate milestones, and strategic topics for the bank.
• Coordinate content with the different areas of BBVA.
• Support the strategy and management of the executive team's social profiles, especially on LinkedIn.
• Analyze the performance of content and campaigns, using data, social listening, and metrics to obtain learnings and continuously improve the strategy.

The position will be part of an integrated team, so knowledge of communication and writing is also valued to collaborate in other areas of external communication:

• Preparation and editing of press releases, speeches, scripts, and other corporate content.
• Participation in the design and execution of communication plans.
• Creation and adaptation of content for different channels and audiences.
• Organization and coverage of press conferences, meetings, and information events.
• Relationship with the media and other relevant actors.
• Preparation of clippings and information analysis.

Communication, Creativity, Crisis Communication Management, D4R (Data for Reputation), Design, Developing Communications Plans, Digital Communications, Digital Storytelling, Multimedia Communications, SEO Content Writing, SEO Tools, Social Listening, Social Media Campaigns, Social Media Communications, Social Media Platform, Social Network Strategies, Teamwork, Video Editing, Web Content Management, Writing, Written Communication