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Business Development Manager — Licensing & Brand Partnerships

On-site in Barcelona·Full-time·Added 1 month ago

Grupo Planeta

201 open roles

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Overview

Work mode: On-site, Barcelona
Contract: Permanent contract, full-time hours
Benefits: Private health insurance, flexible pay plan, meal vouchers

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

We are looking for a hybrid profile, with a commercial mindset, strategic vision, and sensitivity to editorial, cultural, and creative content.

The ideal candidate should bring:

Experience in business development, branded content, partnerships, media, entertainment, agencies, or talent representation.
Proven ability to generate opportunities and close commercial deals with brands, agencies, or partners.
Skill in building value propositions based on authors, content, audiences, reputation, and IP.
A commercial and results-oriented mindset, with the judgment to protect the author's and the content's positioning.
The ability to sell ideas, not just products, connecting brands with content, talent, and audiences.
An interest in the publishing, cultural, and creative world.
Autonomy, initiative, and an entrepreneurial spirit to build a project from an early stage.
The ability to coordinate with multidisciplinary teams and external partners.
Availability to travel.

Pay & benefits

What you'll get

What do we offer you?

The chance to belong to a team of experts, where everyone contributes and where there is a very good working atmosphere.
Permanent contract and full-time position.
Training and development programs to boost your professional growth.
Exclusive discounts on our imprints, collections, and at Casa del Libro.
An attractive social benefits package through the flexible remuneration plan that includes: transport card, restaurant card, nursery voucher, medical insurance, etc.

The role

At Grupo Planeta we are looking to hire a Business Development Manager - Licensing & Brand Partnerships to drive the commercial development of our authors, content, and editorial projects beyond the book.

Mission

The mission of the position will be to identify, build, and close business opportunities around authors, content, and editorial IP, connecting them with brands, agencies, and strategic partners through licensing agreements, brand partnerships, branded content, activations, and other monetization models.

This is a key role in positioning authors and content as brandable assets, generating new revenue streams while always safeguarding the coherence of their narrative, reputation, and cultural value.

What you'll do

What will your day-to-day look like?

Identify authors, content, and projects with potential to be developed as brands.
Build value propositions based on assets such as the author, the content, the community, the narrative, the reputation, or the IP.
Spot collaboration opportunities between authors/content and brands.
Develop and manage relationships with brands, agencies, platforms, media, and strategic partners.
Create attractive commercial proposals tailored to each opportunity.
Negotiate and close partnership agreements, branded content deals, endorsements, campaigns, activations, or licensing deals.
Coordinate projects with internal teams: editorial, marketing, communications, rights, and other involved departments.
Contribute to defining and consolidating this new business line within the group.

About Grupo Planeta

Grupo Planeta is a major Spanish media and publishing conglomerate headquartered in Barcelona. It operates across publishing, education, audiovisual production, and communication, and is one of the largest Spanish-language publishing groups in the world. The group includes well-known imprints such as Editorial Planeta, Espasa, and Ariel, and also owns a network of higher education institutions, including UNIE Universidad, EAE Business School, and the International University of Valencia (VIU). With a workforce of several thousand employees, Grupo Planeta is a significant player in the Spanish-speaking media and education landscape.

In Spain, Grupo Planeta has a strong presence in Barcelona and Madrid, with additional operations in Valencia and other cities. Its education division is a major employer of academic staff, offering roles for university lecturers, program directors, and administrative and commercial positions across its various schools and universities. For international professionals, the group offers opportunities in teaching, academic management, and corporate functions, with some roles requiring multilingual skills, particularly in French and English. The company's culture is rooted in Spanish business traditions, and it provides a stable, established work environment within the media and education sectors.

Industry: Media & Publishing
Founded: 1949
Employees: 5,000–10,000
Headquarters: Barcelona, Spain
In Spain: Barcelona, Madrid, Valencia
Website: planeta.es

Good to know if you are moving

Grupo Planeta is headquartered in Barcelona, a major European hub with a large international community and excellent connectivity.
The group's education division hires university lecturers and academic staff, often requiring a PhD or equivalent, and offers opportunities for international academics to teach in Spanish or English.
Some commercial and administrative roles require multilingual skills, particularly French and English, which can be an advantage for international candidates.
The company operates several universities and business schools, including EAE Business School and UNIE, which have a diverse student body and international programs.
Spain's job market for academic roles often values Spanish language proficiency, but some positions, especially in business schools, may be open to English-speaking professionals.

In their own words

About the company & team

We are Spain's leading editorial and communications group, family-owned, that leads a broad offering serving culture, education, information and audiovisual entertainment, with a presence in more than 20 countries, connecting with 25 million people every day. All Grupo Planeta professionals and companies share principles based on people, ethics, quality and excellence at work.

We invite you to get to know us!

Additional information

If you think this is your job opportunity, we encourage you to apply and become part of our team!

At Grupo Planeta we offer equal opportunities. We are committed to treating all applications equally based on their skills, achievements, and experience, regardless of race, nationality, sex, age, disability, sexual orientation, gender identity, or any other classification protected by law.

All open roles at Grupo Planeta