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Creative Services & Insights Manager

On-site in Madrid·Added 26 days ago (last checked 8 Oct)

Meliá Hotels

285 open roles

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Overview

Work mode: On-site, Madrid
English: Required
Experience: 2+ years
Education: University degree
Benefits: Flexible pay plan

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

We are looking for a person with the ability to lead teams, strategic vision, and customer focus, capable of combining creativity, analysis, and business insight to drive the evolution of our services and generate a positive impact on the guest experience.

University degree in Tourism, Marketing, Communications, or a related field.
Minimum of 2 years of experience in leadership roles related to Customer Experience, Marketing, or service management, preferably in the hotel sector.
Experience leading multidisciplinary teams and cross-functional projects.
Strategic vision and commercial orientation, with the ability to identify business opportunities, develop value propositions, and drive service expansion.
Analytical profile with experience in tracking KPIs, budget management (P&L), and data-driven decision-making.
Excellent communication, negotiation, and influencing skills, with strong customer orientation and the ability to manage relationships with multiple stakeholders.
High level of English.

Pay & benefits

What you'll get

My MeliáRewards: Participate in our exclusive loyalty program, enjoying unique benefits and advantages.
My MeliáBenefits: Take advantage of flexible compensation and exclusive discounts on a wide variety of products and services, promoting an active and healthy lifestyle.

The role

"The world is yours with Meliá"

Discover an endless path at Meliá, where opportunities for growth and development are infinite. Immerse yourself in a journey that will take you to work in various countries and become part of our extensive global family.

As a Creative & Insights Manager, you will lead a strategic area within Product & Brand Development, with the aim of improving our guests' experience and generating value for our hotel network.

Creative & Insights brings together two specialized services that support hotels in creating content and communication materials, as well as in managing the Voice of the Customer, contributing to improving the guest experience, operational efficiency, and business performance.

You will be responsible for leading a multidisciplinary team, ensuring the delivery of excellent services, driving innovation and continuous improvement, and contributing to the growth of the area through the expansion and commercialization of services across our hotels.

What you'll do

Lead, develop, and motivate the Creative & Insights team, fostering a culture of collaboration, innovation, and results orientation.
Define and drive the evolution of Creative & Insights, ensuring alignment with the Product & Brand Development strategy and business needs.
Drive the growth of Creative & Insights by identifying expansion opportunities, presenting and commercializing services to hotels, and supporting their implementation to maximize the value delivered.
Ensure the delivery of Creative & Insights services, guaranteeing quality, consistency, and compliance with brand standards.
Analyze performance indicators, customer experience, and operational efficiency to identify improvement opportunities and drive action plans.
Manage the area's budget (P&L), ensuring efficient resource management and achievement of financial targets.
Collaborate closely with hotels, Business Areas, and corporate teams to identify needs and develop value-driven solutions.
Ensure compliance with service standards, response protocols, and brand communication tone across all customer interactions.
Prepare executive reports and recommendations that support decision-making and contribute to continuous improvement.
Lead transformation and innovation initiatives, promoting the implementation of new tools, processes, and methodologies that increase efficiency and impact across the area.

About Meliá Hotels

Meliá Hotels International is a Spanish hotel company and one of the world's largest resort hotel chains. Founded in Palma de Mallorca in 1956, the company operates over 350 hotels across more than 40 countries, spanning brands such as Gran Meliá, Meliá, ME by Meliá, Innside by Meliá, and Paradisus. The company is a global leader in the hospitality industry, with a strong focus on leisure and business travel, and is known for its Mediterranean heritage and premium service standards.

Meliá has a very significant presence in Spain, its home market, with a wide network of hotels across the Balearic Islands, the Canary Islands, and the mainland. The company is a major employer in Spain, offering a wide range of roles in hotel operations, food and beverage, and management. For international professionals, Meliá offers opportunities to work in a dynamic, multicultural environment within a leading global hospitality brand, with roles often requiring Spanish language skills and a passion for customer service.

Industry: Hotels
Founded: 1956
Employees: 40,000–50,000
Headquarters: Palma de Mallorca, Spain
In Spain: Palma de Mallorca, Madrid, Barcelona and 17 more
Website: melia.com

Good to know if you are moving

Meliá is a Spanish company, so working there offers a direct path to living and working in Spain, particularly in popular tourist destinations like the Balearic and Canary Islands.
The company operates a large number of hotels in Spain, providing many job opportunities in various departments such as food & beverage, housekeeping, and front office.
As a global hotel chain, Meliá has a multicultural workforce, and English is often used in international tourist destinations, making it accessible for non-Spanish speakers.
The company offers internal mobility and career development opportunities within its extensive portfolio of hotels in Spain and worldwide.
Many roles, especially in food & beverage and housekeeping, may require Spanish language skills to interact with local staff and guests.

In their own words

Additional information

At Meliá Hotels International we are committed to equal opportunities between women and men in the workplace, with the support of management and the principles contained in our Human Resources policies. We also care about spreading a corporate culture committed to effective equality throughout the entire workforce, and raising awareness of the need to act jointly and globally.

We promote our commitment to equality and diversity, avoiding any type of discrimination, especially that related to disability, race, religion, gender, or age. We believe that diversity and inclusion among our employees is fundamental to our success as a global company.

Furthermore, we are committed to the sustainable growth of our sector through a great, socially responsible human team. In this regard, our motto is "Towards a sustainable future, from a responsible present" Thanks to all our collaborators we make this possible.

To protect you and avoid fraud in the selection processes, we invite you to consult our recommendations on the page "Protect your application".

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