Area Sales Manager (Northwest)

• Minimum of 5 years of experience in commercial leadership positions.
• Demonstrable experience in managing and developing sales teams.
• Experience in strategic planning, business management, and account development.
• University degree, preferably in Health Sciences, Business Administration, Economics, or related disciplines.
• Spanish: native or bilingual.
• English: high level (minimum B2, C1 valued), with the ability to participate in international meetings, understand corporate documentation, and collaborate with global teams.

• Valuable experience in the pharmaceutical, healthcare, or FMCG industry.
• Postgraduate training (MBA or similar) will be valued.

Reporting to the National Sales Director, the Area Sales Manager is responsible for leading the commercial strategy for their brand and geographic area, ensuring the achievement of business objectives through team development, excellence in commercial execution, and strong collaboration with key internal and external stakeholders.

Key responsibilities

• Translate company objectives into clear commercial plans for their territory, establishing priorities, resources, and action plans by segment and period.
• Analyze market evolution, competition, and environmental trends to identify growth opportunities and anticipate risks.
• Develop business plans and ensure the fulfillment of both quantitative and qualitative objectives.
• Implement the commercial and marketing strategy defined by the company, ensuring consistent execution throughout the territory.
• Perform continuous monitoring of commercial activity, pipeline, sales forecasts, and KPIs to guarantee the achievement of results.
• Optimize resource allocation and prioritize opportunities with the greatest impact on the business.
• Lead the implementation of new launches, commercial initiatives, and strategic projects.
• Lead, develop, and motivate the Territory Managers team, fostering a culture of trust, accountability, collaboration, and high performance.
• Drive individual development through continuous coaching, structured feedback, and personalized development plans.
• Conduct field accompaniment (Co-travels) providing observation, feedback, and coaching oriented toward improving commercial impact.
• Apply commercial coaching methodologies to develop consultative selling capabilities, account planning, and opportunity management.

Stakeholder management

• Develop strong relationships with strategic customers, key opinion leaders (KOLs), distributors, and other relevant partners within the territory.
• Work cross-functionally with Marketing and Commercial Excellence to ensure aligned execution of commercial initiatives.
• Represent the company at relevant industry congresses and events.