Media Specialist / Measurement & AI

What benefits will you enjoy as part of our team? 💙

Transformative projects. At Telefónica, you will be part of high-impact projects that set trends and respond to the connectivity and digital transformation challenges of our society.

Professional development. You will have a long career path and global-scale learning, thanks to our presence in different geographies. We will share development opportunities, training, and mobility options with you. We want to grow and build a future together!

Flexibility. We believe in the balance between professional and personal life. At Telefónica, we care about flexibility, positioning ourselves as a benchmark in new ways of working and work-life balance measures.

27 working days of vacation + 2 personal days. Additionally, December 24 and 31 are non-working days.

Social benefits. You will enjoy a comprehensive social benefits package, including:

Life and accident insurance

Medical insurance for you and your family unit (spouse and children)

Meal voucher card

Flexible compensation plan with numerous options to choose from.

Pension plan

And much more!

We connect the present. We shape the future.

Have you ever wondered what makes it possible for millions of people to be connected at the same time, from anywhere in the world, without anything failing?

At Telefónica, we make it possible.

We are a global telecommunications and technology company that connects people, businesses, and communities through next-generation networks and advanced digital solutions such as cloud, artificial intelligence, IoT, and cybersecurity.

With over 100 years of history, we work every day to put innovation at the service of society, driving a responsible, sustainable digital transformation with real impact.

Here we don't just design infrastructure—we design the future. We are looking for people who are curious, enthusiastic, and passionate about what they do, who are never satisfied with the status quo and want to build the Telefónica of tomorrow.

If you are passionate about technology that transforms lives, this is your place.

What will your mission be? 🎯

We are looking for a senior professional with a hybrid profile spanning strategy, data, and technology, capable of evolving the media model toward advanced management based on measurement, audiences, and artificial intelligence, with direct impact on business and competitive positioning.

The mission of this role will be to manage, evolve, and coordinate the data & AI transformation of the media area, driving a media strategy based on data and insights, defining advanced corporate measurement and attribution models, and integrating business, marketing, and media data to optimize decision-making and maximize the contribution of media to business objectives.

How will you contribute with your skills to the purpose of the role? 💼

Structure and management of the data and insight-driven media strategy.

Defining the advanced measurement and corporate attribution model.

Driving the data & AI transformation of the media department.

Ensuring excellence in planning, activation, and measurement.

Coordinating with agencies and partners to guarantee real value in both strategy and execution.

Integrating business, marketing, and media data into decision models.

Building media contribution models to business outcomes.

Driving advanced reporting and dashboard automation.

Applying bidding algorithms and programmatic optimization.

Automating reporting processes and outcome prediction.

What skills are we looking for? 🔎

Deep knowledge of the advertising sector in Spain:

Media groups, exclusive sales houses, and inventories.

Digital ecosystem (GAFA, Retail Media, and OTT platforms).

Knowledge of commercial models and market dynamics.

Proficiency with market data sources (Kantar, Comscore, proprietary analytics, etc.).

Mastery of strategic planning and media mix definition.

Knowledge of responsible AI use frameworks.

Use of AI tools for:

Media planning.

Audience modeling.

Campaign optimization.

AdTech & MarTech

Mastery of the media technology stack:

DSPs (DV360, TTD, etc.).

Ad servers and tracking platforms.

GA4 and digital analytics tools.

Data visualization solutions (Power BI, Tableau, and proprietary dashboards).

Knowledge of

CDPs and first-party data.

Audience management and segmentation.

Data integration and activation.

MarTech 360 architecture vision.

Knowledge of efficiency models (CPM, CPA, ROI, and incrementality).

Innovation

Application of new solutions:

CTV.

DOOH.

Retail Media.

Influencer Marketing.

Experimentation with new formats and ecosystems.

Integration of content, media, and data.

Degree in Marketing, Business Administration, Data, Engineering, or a related field.

Valuable: Master's in Data, Digital, or Marketing. Training in AI applied to marketing; certifications in technology platforms (Google, programmatic, analytics, etc.).

Demonstrated experience in: Multimedia campaign strategy (insight, audiences, and media experience), 360º planning and execution (online + offline), Data-driven environments with a focus on measurement and performance, Transmedia measurement and cross-media impact, Attribution models (MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), Incrementality Testing)

Relationship and management of media agencies under partnership models oriented toward value generation.

Interaction with multidisciplinary internal teams.