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Starbucks Customer Loyalty Technician

Hybrid in Madrid·Added yesterday (last checked 12 Nov)

Alsea Europa

16 open roles

Our summary

Work mode
Hybrid, Madrid
Spanish
Expected (ad in Spanish)
English
Required
Experience
2+ years
Education
University degree
Benefits
Flexible pay plan, meal vouchers

Visa options

  • The ad doesn’t mention sponsorship

    Not a refusal, but not a yes. Worth asking in your first message.

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

⭐ WHAT ARE WE LOOKING FOR?

  • We are looking for an analytical, organized person with an orientation toward customers, operations, and business, capable of monitoring results and converting them into concrete actions.

  • University degree in Marketing, Business Administration, Economics, Business, Ecommerce, or similar.

  • Minimum Experience required: at least 2 years in CRM and Loyalty Management

  • Management of Excel and PowerPoint

  • Other specific knowledge: Professional English (B2-C1)

Nice to have

  • The use of CRM clients (Cheetah-Zeta Global, Airship, Session M, Capillary) will be valued.

Pay & benefits

What you'll get

🌟WHAT DO WE OFFER YOU?

  • Hybrid work modality (on-site and remote).

  • Good working environment and collaborative culture.

  • Continuous support and learning.

  • Employee discounts and discounts for three people of your choice (family/friends).

  • Meal vouchers.

  • Discount portal for purchases with our partners (leisure, travel, shopping...)

  • Flexible compensation so you can dedicate part of your salary to additional benefits.

  • Access to our employee wellbeing apps.

The role

🎯 ABOUT THE ROLE OF STARBUCKS CUSTOMER LOYALTY TECHNICIAN

We are currently looking for a person with experience as a Customer Loyalty Technician at Starbucks whose main mission will be to drive the execution of the Customer & Digital strategy at Starbucks Iberia, contributing to business growth and a better customer experience through the management, activation, and optimization of digital channels, content, and platforms.

The verticals in which you will support the development and execution of the Loyalty, CRM, Delivery, and Customer Journey strategy for Starbucks Iberia, contributing to the growth of Starbucks Rewards, to greater activation and knowledge of our customers, and to the development of the Delivery business.

The position will have a solid component of management, analysis, and execution, working transversally with Marketing, Operations, Digital, agencies, and external partners.

What you'll do

  • Support in the management and evolution of the Starbucks Rewards program.

  • Definition and management of customer segmentations.

  • Monitoring of the main Loyalty and CRM KPIs.

  • Support in the planning and execution of the annual Loyalty calendar.

  • Coordination of email, push, and other direct channel campaigns.

  • Coordination and monitoring of campaigns, promotions, and initiatives aimed at members.

  • Analysis of campaign results and preparation of conclusions and recommendations.

  • Support in initiatives aimed at increasing member acquisition, activation, frequency, and loyalty.

  • Preparation of briefs and coordination with agencies and internal teams.

Additionally, after an initial development in the position, our new partner will progressively take charge of the management and development of the Delivery channel, as well as participation in the strategy and implementation of the Digital Customer Journey.

About Alsea Europa

Alsea Europa is the European arm of Alsea, a leading restaurant operator in Latin America and Spain. With over 4,000 restaurants and stores across 11 countries, Alsea operates well-known brands such as Domino's Pizza, Starbucks, Burger King, Chili's, and P. F. Chang's. In Europe, Alsea manages 7 brand in 6 markets—including Spain, Portugal, France, the Netherlands, Belgium, and Luxembourg—with more than 1,500 restaurants. The company provides back-office support through its Madrid-based Centro de Soporte y Servicios Compartidos for account, development, and supply chain functions.

Alsea entered Europe in 2014 by acquiring Grupo Zena in Spain, and expanded in 2018 with Grupo Vips, becoming the largest organized restaurant group in Spain. In 2019 it gained exclusive rights to operate Starbucks in France, the Netherlands, Belgium, and Luxembourg. Its modern, hybrid work model at the Madrid support centre blends corporate functions with hands-on restaurant operations, making it a relevant option for international professionals interested in the dynamic restaurant and retail sector. The company emphasizes diversity, intergenerational teams, and a collaborative spirit.

Industry
Restaurants
Founded
1990
Headquarters
Ciudad de México, México
In Spain
Madrid

Good to know if you are moving

  • Alsea Europa offers roles in Madrid's hybrid support center, covering functions like finance, data, HR, marketing, and IT.
  • International professionals may find opportunities across a diverse portfolio of global brands (Starbucks, Domino's, Burger King).
  • With operations in multiple European countries (Spain, France, Netherlands, Belgium, Luxembourg), roles may support cross-border activities.
  • Alsea is a major global player in the restaurant industry, offering scale and growth; positions include project management and data engineering.
  • The company emphasizes a dynamic, intergenerational culture, but specifics about visa sponsorship or relocation support are not publicly stated.

In their own words

About the company & team

🏢ABOUT ALSEA IN EUROPE

Alsea is the leading company in organized catering. In Spain, we have a multi-brand portfolio comprising Starbucks, Domino's Pizza, Foster's Hollywood, VIPS, and Ginos. Additionally, we have 4 of our own factories that guarantee optimal quality and exceptional flavor, to continue offering flavor-filled experiences.

In Spain, we combine the talent of more than 23,000 people working to deliver happiness to more than 450 million customers a year worldwide.

At Alsea, we are immersed in ensuring our company increasingly has a global character, that the processes governing our company are the same in any of the countries in which we operate; therefore, it is essential that our ERPs are aligned and that we achieve increasingly global and unified workflows. For this reason, our Information Technology department is looking for three new profiles to allow us to homogenize the workflows of different strategic areas in SAP, managing various projects.

All open roles at Alsea Europa
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