Communication and Social Media Management Technician

🚀 WHAT WILL MAKE YOU SUCCEED IN THIS POSITION?

✅ Training in Communication, Marketing, or Advertising → This will be the basis for understanding how to convey effective messages.
✅ Mastery of social networks and digital tools → Knowing how to manage, schedule, and optimize content on Facebook, Instagram, LinkedIn, and more.
✅ Creativity and visual skills → Ability to create attractive content in graphic and audiovisual formats.
✅ Excellent written and oral communication → Knowing how to adapt tone and style to different channels and audiences.
✅ Analysis and results orientation → You will be able to interpret data and improve strategies according to market trends.
✅ Proactivity and adaptability → You will move in a dynamic environment where digital trends constantly evolve.

🛠 Tools and technology you will work with

• Social media managers (Hootsuite, Meta Business Suite, etc.) → To plan, schedule, and analyze content performance.

• Data analysis platforms (Google Analytics, Facebook Insights, etc.) → To measure the impact of your actions and optimize strategies.

• Design and editing tools (Canva, Adobe Creative Suite, CapCut, etc.) → To create attractive visual content, including graphic design and video editing.

Do you want to give a voice to a brand rooted in the territory and with authentic values?

Here, you will grow the communication of a company committed to proximity, quality, and people, in a dynamic, innovative environment with the flexibility to give your best. 🚀

🔍DO YOU WANT TO KNOW WHAT YOUR MISSION WILL BE?

Your mission is to connect and inspire, reinforcing the sense of belonging within Bon Preu and giving visibility to our work externally. Through a strategic and creative vision, you will work so that every piece of content conveys the company's values coherently across all channels, also taking advantage of the opportunities offered by new artificial intelligence tools to improve the efficiency and impact of communications.

• You will create and develop content for the different company communication channels: social media, corporate website, blog, app, and email marketing.

• You will define and execute the content strategy, ensuring the coherence of the message and the positioning of the Bonpreu and Esclat brands.

• You will manage corporate profiles on social networks, planning and energizing content.

• You will build brand narratives and stories capable of connecting emotionally with customers and generating engagement.

• You will coordinate content creation with different internal teams and external providers.

• You will lead and follow up on collaborations with influencers and content creators to increase awareness and connection with our brands.

• You will analyze the impact of communication actions and propose improvements based on data and results.

• You will apply generative artificial intelligence tools and prompting techniques to optimize the creation, adaptation, and scalability of content.

• You will detect new communication opportunities and digital trends that bring value to the brand.

• You will collaborate on linked communication projects for both the food business and the energy area of the Bon Preu Group.

• Create and manage content for social networks → You will develop creative and strategic posts that reflect BP's identity.

• Watch over the brand image → You will ensure that communication is coherent across all channels, both internal and external.

• Analyze the performance of actions → You will monitor metrics and KPIs to improve the digital strategy and optimize results.

• Collaborate with different departments → You will be the link between teams to ensure clear communication aligned with BP's objectives.