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92,000+ live jobsMarketing Manager
Hybrid in Barcelona·Added yesterday (last checked 30 Oct)
Our summary
- Work mode
- Hybrid, Barcelona
- Contract
- Permanent
- Education
- University degree
- Benefits
- Private health insurance, life insurance, flexible pay plan
Visa options
The ad doesn’t mention sponsorship
Not a refusal, but not a yes. Worth asking in your first message.
Skills
This job advert was originally written in Spanish.
Requirements
What we're looking for
- University degree, preferably in Marketing, Market Research and Techniques, Business Administration and Management, or similar.
- Consolidated experience in marketing and communication, with a strong digital orientation and knowledge of new channels and formats.
- Ability to understand customer needs and transform them into clear and actionable value propositions and marketing initiatives.
- Experience in the development and autonomous leadership of digital marketing projects.
- Interest and knowledge in the practical application of Artificial Intelligence and in the use of digital tools and AI agents.
- Ability to identify new trends and opportunities that bring value to customers and the business.
- Ability to work and coordinate projects with multidisciplinary teams.
- Result-oriented and focused on business impact.
- Analytical, organizational, and planning skills, with a high capacity for innovation, adaptation, and continuous learning.
- Proficiency in digital and productivity tools: Microsoft Copilot, ChatGPT, advanced Excel, Power Automate, Copilot Studio, PowerPoint, Teams, SharePoint, and Canva.
Nice to have
- Knowledge of the financial, insurance, and/or Bancassurance sectors will be valued.
Pay & benefits
What you'll get
We know you will do a great job, which is why we have thought of these benefits for you:
- Permanent contract.
- Flexible start time (7:30 to 9:30) and for meals (you can take between a minimum of 45 minutes and a maximum of 2 hours). So you can manage your own time.
- Onboarding plan and follow-up on your professional development, with 360-degree
- Many training opportunities: subsidies for programs and qualifications, and access to an online platform with a wide self-training catalog. So that your professional development is continuous.
- Free fruit and water in the office. Because taking care of yourself is important.
- 29 working days of vacation. Disconnect to reconnect!
- Benefits Plan: pension plan, health insurance, life insurance, and meal compensation.
- Flexible compensation applied to childcare, transport, and health insurance for family members.
You decide!
The role
- Your main mission will consist of identifying opportunities, defining value propositions, and leading digital marketing and artificial intelligence initiatives that generate impact for customers, the commercial network, and the business.
What you'll do
The responsibilities you will take on in the position are:
- Identify the needs of customers, the commercial network, and the business, translating insights into clear and actionable value propositions.
- Define the positioning, messaging, and benefits of new initiatives.
- Design and coordinate high-value digital marketing projects, identifying new channels, formats, and tools, and driving omnichannel experiences.
- Define the content strategy and architecture, ensuring they are reusable and adaptable to new conversational environments and AI agents.
- Guarantee the consistency and quality of messages across different channels.
- Lead cross-functional projects and coordinate multidisciplinary teams, aligning objectives between business, marketing, training, and technology.
- Ensure the correct execution of initiatives and monitor results, extracting learnings and generating recommendations.
- Develop the value proposition for Retirement and Protection.
- Define the content strategy for conversational agents.
- Drive the application of Artificial Intelligence in Trade Marketing and Training.
- Identify external trends relevant to VidaCaixa and new opportunities that can bring value to the business.
- Design new experiences for customers, managers, and segments.
- Detect new opportunities for CaixaBank Talks.
How you'll work
- Hybrid work model. Because we believe that spending time in the office and at home is a key element in fostering creativity and work-life balance at the same time.
Hiring process
To participate in this selection process and ensure that your candidacy is correctly registered, we invite you to submit your application through People Experience Hub. You can access and submit your candidacy at the following link: People Xperience Hub
About VidaCaixa
VidaCaixa is a leading Spanish insurance company specializing in life insurance, pension plans, and savings products. As part of the CaixaBank group, it is one of the largest insurers in Spain, managing significant assets and serving millions of customers. The company operates primarily in the Spanish market, with a strong focus on long-term savings and retirement solutions.
VidaCaixa is headquartered in Barcelona, where its main operations and corporate functions are based. The company offers a professional environment with opportunities in areas such as actuarial science, finance, and technology. For international professionals, VidaCaixa provides a chance to work in a stable, established financial institution in Spain, though Spanish language proficiency is often essential for client-facing roles.
- Industry
- Insurance
- Founded
- 1905
- Employees
- 1,000–5,000
- Headquarters
- Barcelona, Spain
- In Spain
- Barcelona
Good to know if you are moving
- VidaCaixa is part of CaixaBank, one of the largest financial groups in Spain, offering stability and career growth.
- The company is headquartered in Barcelona, a major European tech and business hub with a high quality of life.
- International hires may need to be proficient in Spanish, as most client-facing and regulatory roles require it.
- VidaCaixa offers opportunities in actuarial science, data analytics, and digital transformation, which are in demand globally.
- The company has a strong commitment to digital innovation, making it an attractive option for tech professionals in the insurance sector.
In their own words
About the company & team
At VidaCaixa we are very clear that there is only one life. That is why we dedicate it to doing what we are most passionate about.
Shall we tell you what moves and motivates those of us who are part of the leading insurance company in Spain?
The purpose that guides us is a strong commitment to people. We work to guarantee a better future for our clients and our team. That is why we dedicate every today to thinking about tomorrow, using all the resources at our disposal to achieve it, such as digitalization or artificial intelligence.
Our will to improve the future of society is reflected in our commitment to creating inclusive products and making our insurance offering even more accessible to vulnerable groups. Furthermore, these are values very much our own: quality, the essence of everything we do, and the trust of our clients.
Join the leading insurance company in Spain, a growing sector with enormous potential. A solid and expert company, cutting-edge and innovative. The future project of more than 800 professionals.We are at a time of transformation and growth at all levels, with a clear commitment to technology and a data-driven approach, which is why we are looking for profiles like yours: curious and restless people who bring their knowledge and join our challenges.Learn and work alongside the top professionals in the sector. Progress in your career and unleash your
At GrupoCaixa, we value diversity and equality as fundamental qualities of our culture, and we actively contribute to the development of the talent of all people; regardless of sex, religion, ethnicity, sexual orientation, national origin, age, marital status, gender, gender identity or gender expression. This is reflected in our collaborative networks, made up of cross-functional and close-knit teams, where we foster inclusion and share the same commitment to diversity.
If you need assistance and/or a reasonable accommodation due to a disability during the application or hiring process, please specify this and we will help you.
Location
VidaCaixa · Barcelona
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