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Fleet by Dealer Manager

On-site in Madrid·Added over a year ago (last checked 15 Oct)

BYD Europe

22 open roles

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Our summary

Work mode: On-site, Madrid
Spanish: Fluent
English: Required
Experience: 5+ years

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Skills

Nice to have

Salesforce

Requirements

What we're looking for

A professional with 5+ years of experience in automotive B2B, fleet, leasing/renting or dealer network development.
Strong knowledge of the Spanish automotive market and a solid understanding of dealer operations and B2B sales channels.
Previous experience working with leasing/renting companies and dealer networks will be highly valued.
Strong commercial mindset, with a clear focus on volume generation, conversion and execution.
Proven ability to influence, coach and mobilize dealer teams without direct hierarchical responsibility.
Comfortable working with KPIs, sales funnels and performance management.
Ability to move easily between strategy and execution, with a strong hands-on approach.
Excellent communication, negotiation and relationship-building skills.
High level of autonomy, initiative and accountability.
Willingness and availability to travel regularly across Spain.
Fluent in Spanish and English.

Pay & benefits

What you'll get

Job in a fast-growing company and industry which represents sustainable technology.
Performance and experience based competitive remuneration, commuting allowance.
Team building events and employee learning opportunities.

The role

As Fleet by Dealer Manager you´ll drive the growth of BYD's B2B business through our dealer network in Spain.
This position will play a key role in accelerating our B2B performance across three strategic areas: Fleet by Dealer (FBD), BYD Business Centers and BYD Renting.
The successful candidate will be responsible for turning our dealer network into an increasingly active B2B sales channel, ensuring that dealers have the right tools, commercial focus and support to identify opportunities and convert them into orders and registrations.
The role will also lead the development and performance monitoring of our Business Centers, our specialized B2B dealers, and will be responsible for driving BYD Renting across the network, working closely with dealers and our renting partner to maximize penetration and conversion.

What you'll do

Lead the deployment and execution of BYD's Fleet by Dealer strategy across the Spanish dealer network, ensuring alignment with national B2B objectives.
Drive B2B sales performance through the dealer network, with a strong focus on SME, professional customers and local corporate opportunities.
Take ownership of the BYD Business Center program, supporting the development of the existing network and identifying opportunities to expand it with the right dealer partners.
Define and monitor Business Center performance, ensuring the required level of commercial activity, lead management, customer prospecting and B2B expertise.
Lead the commercial development of BYD Renting, working closely with the dealer network and our renting partner to increase quotation activity, conversion, orders and registrations.
Design and implement dealer activation plans, commercial campaigns and tactical initiatives to generate incremental B2B volume.
Support dealerships in identifying and developing local fleet opportunities, building structured prospecting plans and customer pipelines.
Train, coach and motivate dealer B2B teams, helping them improve their understanding of fleet customers, renting products and B2B sales processes.
Coordinate local B2B prospecting activities, customer events and commercial actions together with the dealer network.
Monitor performance through KPIs, Salesforce and internal reporting tools, identifying gaps and implementing corrective actions where necessary.
Work closely with BYD's Key Account, Leasing, Marketing, Sales and Finance teams to ensure consistent execution of the overall B2B strategy.
Identify, develop and share best practices across the dealer network to continuously improve B2B performance.

About BYD Europe

BYD Europe is the first overseas subsidiary of BYD group and serves as the group's European arm for new energy products. Its focus is providing European customers with new energy vehicles — electric and plug-in hybrid cars — along with rechargeable batteries, solar panels, energy storage systems and other new energy products, plus related after-sales services. The company's website highlights its electric and plug-in hybrid model range, which it says is backed by over 30 years of experience, with a dealer network across Europe.

In Spain, BYD Europe is actively hiring, with open roles including a Madrid-based Customer Program Engineer - Iberia, Energy Storage Technical Support Engineers for Spain, Residential and Utility-Scale Energy Storage Sales Managers for Spain, a Training Specialist covering Spain & Portugal for passenger cars, and commercial-vehicle and after-sales positions. The wider European organisation hires across many countries and functions — job listings reference locations such as Hoofddorp, Berlin, Frankfurt, Stuttgart, Milan and Istanbul, and departments spanning After-Sales, Sales, Marketing, R&D, Finance, HR, IT and Legal — making it a relevant employer for international professionals in the EV and energy storage sector.

Industry: Electric Vehicles
Website: byd.com

Good to know if you are moving

BYD Europe is the first overseas subsidiary of BYD group, providing European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and related after-sales services.
BYD Europe is actively hiring in Spain, with open roles including a Madrid-based Customer Program Engineer - Iberia, Energy Storage Technical Support Engineer-Spain, and Residential and Utility-Scale Energy Storage Sales Managers for Spain.
Spanish market coverage extends beyond passenger cars to commercial vehicles and training, with roles such as Parts Advisor – Commercial Vehicle and a Training Specialist covering Spain & Portugal.
The European organisation hires across a wide range of functions, with departments including After-Sales, Sales, Marketing, R&D, Finance, HR, IT, Legal and Project Management.
European roles are based in multiple countries, with job listings referencing locations including Madrid, Hoofddorp, Berlin, Frankfurt, Stuttgart, Milan and Istanbul.

In their own words

About the company & team

Who We Are

BYD Group is a leading, high-tech multinational company based in Shenzhen, China. Operating in four core fields: IT, automotive, new energy, and rail transit, BYD employs over 300,000 people worldwide.
At BYD Iberia, we are redefining the future of mobility. As part of the world's leading New Energy Vehicle company, we are committed to building a sustainable, zero-emission future where technology and nature coexist in harmony.

Additional information

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏

All open roles at BYD Europe